---
metadata:
- name: generator
content: Diplodoc Platform v5.50.6
alternate:
- https://yandex.com/support/adfox/en/banners/events.md
- https://yandex.com/support/adfox/ru/banners/events.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/adfox/en/llms.txt
# Events in banners
## How to use events {#about}
Adfox can track the number of impressions, clicks, and other events related to your banners. For example:
- Let's say you want to know how many people watched your video clip to the end or to the middle and how many people closed it immediately.
- You want to add certain effects when a user hovers over your banner.
All standard events are specified in predefined [templates](https://yandex.com/support/adfox/en/ad-inventory/settings/template.md) and are called automatically. The list of events depends on the banner format. For more information, see [banner format requirements](https://yandex.com/support/adfox/en/banners/specs/index.md).
{% note info %}
The “IMS” templates also count [events according to the international media standards](https://yandex.com/support/adfox/en/statistics/reports/metrics.md#ims) (provided that the account has at least one ad campaign with the **Impression (IMS)**, **Viewable Impression (IMS)**, or **Viewable impression, Yandex (IMS)** [method](https://yandex.com/support/adfox/en/campaigns/impressions-method.md)).
{% endnote %}
[Targeting](https://yandex.com/support/adfox/en/targeting/index.md) isn't taken into account for events. If you take an event link from a banner, the number of events is counted regardless of your targeting parameters.
## View events {#see-events}
To view all events related to a banner:
1. In the main menu, open the **Campaigns** tab, click **Banners**, and select the banner you need.
1. Go to the **Reports** tab and select **Main** → **By events**.
1. Click **Build a report** to see the event report.
## Set up events in your own template {#template}
To set up events in a banner, [create a template](../ad-inventory/settings/template#add-custom-template) for the desired banner type containing macros of the `%event1%` type.
The maximum number of events in the banner is 30.
## Flexible event accounting {#events-count}
{% note info %}
By default, the system counts all events associated with a specific banner. The statistics are displayed in tags and event reports.
{% endnote %}
Some banners may require protection against fake engagement: for example, if the banner behaves incorrectly under certain conditions or if events are triggered intentionally.
To limit event accounting:
1. Log in to Adfox with the administrator's [account](https://yandex.com/support/adfox/en/settings/users/index.md). Go to **Settings** → **Banner types** or enter a banner type in the search bar.
1. Select the banner type and go to the **Templates** tab.
1. In the **Session limit** field, enter the maximum number of events that can be counted for a specific event of a single banner (sent to the user's page) within 30 minutes.
> For example, 5 No. 1 events came from the banner loaded to the page within 30 minutes. In the template for this banner, the limit was set to 4. In this case, the fifth event over the session limit is ignored. It isn't counted in the tags and event reports.
## Contact support
Send an email