Ad register reports

How do I know if I need to submit an ad register report?

To determine if you need to submit a report and where you should send your ad data, choose your role in the advertising chain and answer the questions about getting a token.

How do I submit a report if I'm:

Rules for submitting ad register reports

• Data must be submitted within 30 days of the last day of the reporting month.

• The advertising creatives that you report on were registered with the Yandex advertising data operator in the Adfox interface.

• All advertising chain participants are required to submit reports on their revenue certificates:

  • Each invoice should be submitted once by only one of the advertising chain participants.

  • One chain participant can delegate the responsibility to submit invoices to another participant. In that case, the legal liability to submit the data remains with the participant who issued the invoice.

    Note

    The advertiser may delegate both the responsibility and legal liability to submit certificates to its contractor. This must be stipulated in the contract between the advertiser and the contractor.

• Ad impression reports should be submitted once by the chain participant that registered the advertising creative content and received a token from the advertising data operator. That participant should submit an invoice and statistics to the advertising data operator the token was received from.

Submitting a report in the Adfox interface

Step 1. Make sure the data at all levels is correct

Step 2. Add the details of the invoice for the final contract

1. Go to Marking → Invoices.

2. In the upper-right corner, click Create an act.

3. In the window that opens, enter the details of the invoice for the final contract:

   • Act: Invoice name or number.

   • Reporting period: Start and end date of the reporting period. It can be no longer than 92 days.

   • Date of the act: Invoice date.

   • Final agreement: Contract under which the invoice was issued.

   • The role of the customer and The role of the performer: Select roles. The customer can have one of the following roles:

     • Advertising agency
     • Advertising distributor
     • Advertising system operator
     • Advertiser

     Note

     If you have a direct or intermediary contract in which an advertising agency represents an advertiser, the customer can't have the advertising distributor role.

     How to choose the right roles:

     For contracts with an advertiser or an advertising agency

     Choose the performer's role based on the customer's role:

     Customer role	Possible performer roles
     Advertiser	Advertising agency Advertising distributor Advertising system operator
     Advertising agency	Advertising agency Advertising distributor Advertising system operator
     Advertising system operator	Advertising distributor Advertising system operator

     For contracts in which the advertiser's interests are represented by an agent

     Select Advertising distributor for the customer and Advertising agency for the performer.

     For self-promotion contracts

     Select Advertiser for the customer and Advertising distributor for the performer.

   • The amount of the act: Enter the total amount of the invoice. If the amount includes VAT, select The amount is inclusive of VAT.

4. Click Create an act. You'll see a window with the invoice details and a list of all campaigns linked to the final contract.

Step 3. Divide the invoice amount and the number of impressions between your campaigns and submit the data to the Yandex advertising data operator

1. In the list, select the campaigns that are included in the invoice. A campaign should only refer to one invoice: you can't add one campaign to multiple invoices.

2. Make sure that the invoice amount is correctly divided between the selected campaigns. By default, the amount is divided evenly. If the original invoice has different campaign amounts, change the value in the Amount column to the correct one for each campaign.

   The total amount for all selected campaigns is shown in the field Amount by campaigns at the top of the invoice. This total can be the same or lower (if the original invoice includes services that aren't subject to labeling) than the invoice amount. The amount by campaigns can't exceed the invoice amount.

3. The actual number of impressions in the Adfox Impressions field is determined automatically based on Adfox statistics. It's also submitted to the state register.

   Alert

   For each campaign, specify the number of planned impressions from the invoice in the Impressions by act field. Don't leave the field empty.

4. Click Save.

5. To send the data to the Yandex advertising data operator, click Send the act to the ORD.

Step 4. Check report statuses on a regular basis

The Yandex advertising data operator sends the received data to the state register. The state register verifies new reports within 24 hours. If the verification is successful, the report status in the Adfox interface changes to Sent to ERIR.

Reports on past periods can be verified again if the state register changes the criteria for data verification. In that case, the report status in the Adfox interface may change.

If a status with information about errors in the report appears in the Adfox interface, fix them.

Contact support

Send an email