Action points

Action points are code snippets or pixel links embedded in an advertiser's entire website or its individual elements to track user behavior.

Creating action tracking points

1. Go to Users → Advertisers. Click Action tracking points next to the desired advertiser.

2. To create a single action point, click + Add.

3. To create an action point template, click ✓ Create a template. That lets you use an ad tag template rather than specific ad tags to insert action points. The code itself determines its location on the site and will use the required action point.

   Alert

   Templates you create cannot be deleted or edited.

4. Configure the action points:

   • ID: This is the unique ID of the action point. The ID is assigned automatically. We don't recommend changing it.

   • Name: Required parameter. For example, it may correspond to the section name on pages where the action point will be set.

   • Category: Specify a temporary category you want to mark up users with.

   • Template type: Select standard or POSIX.2. If you want to register the address of the page where the action point is placed, choose how to save the template for checking the page address. Learn more about template types.

   • Referer template: Sets the position of the action point on the site. Set a specific page template to embed the point only in those pages. Leave the field blank to register the action point on any page.

   • Size: Indicates the page value for the advertiser. For example, the weight of the home page may be 1, while the weight of the “thank you for your purchase” page may be 10.

5. Click Add.

6. Go to the Action tracking points tab and click Ad tag in the row with the desired action point. Copy the code snippet or link:

   • If you want to embed the action point for the entire site, copy Yan loader code and Ad tag for the action point.
   • To embed the action point in a specific site element, such as a banner, copy only the action point link.

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