Placement requirements

Name

1. The first word, proper names, and brand names are capitalized in the name. You're not allowed to write names in all capital letters (Caps Lock) except for abbreviations (MoMA, LSE) and decorative capital letters that are not abbreviations (AAA-Motors).

   All words are capitalized in names partially or completely written in Latin letters or transliterated from Latin letters (Alice Carroll, Mad Hatter, Central Mall), except when the brand uses lowercase (acme, aLice).

   Capital letters are allowed in the middle of the name if the company uses a complex abbreviation (AliceElectroService, Horns&Hooves), except in cases where there are two or more uppercase letters in a row (HornsNHooves is not allowed).

2. Names are written without quotation marks. Specifics of individual languages can be taken into account.

   The short name should contain up to 55 characters, except for specially approved cases when up to 75 characters are allowed.

   We recommend that the main name contains under 100 characters for easier viewing in Yandex Maps (in specially approved cases, the name can be longer).

3. The name should not include the type of legal entity (LLC and others). For example, Alice Carroll LLC is shown as just Alice Carroll in Yandex Business.

4. The name should not include the business category. For example, the name Alice Restaurant should be published as Alice. Words and expressions like “dealer”, “official dealer”, “authorized service center”, “partner”, “official representative”, “authorized reseller”, and “official center” are also not allowed in the name.

   Exceptions to this rule:

   • The type of business can't be separated from the business name logically (Anytown Medical Center).
   • The proper name is a toponym (Anytown Driving School) or an adjective formed from a toponym (Anytown Meat Processing Plant).
   • The company is part of a business unit comprising multiple companies with the same name located in the same building or on the same property (Alice Hypermarket and Alice Restaurant or AutoBestseller Futur car service and AutoBestseller Futur used cars).
   • There's no suitable category in the list of suggested categories. In this case, the business category in the name serves to clarify the company's specialization and is entered after the proper name without abbreviations (Alice Capsule Hotel).

     In the short name, the type of business is always omitted (Alice).

5. In general, the name provided by the owner or used on the sign is listed as the main name. The short name can be either an abbreviated version of the main name (Alice Waldorf Kindergarten → Alice) or the same (Dr. Smith → Dr. Smith).

6. The official legal name of the company is entered on the Requisites: Legal name of business tab for legal entities and on the Full name tab for individual entrepreneurs.
7. The company decides independently what to list as its name, whether it's the type of business or the proper name.

   If the company only has a legal name containing the name of the owner or employee without a proper name, list the type of business as the main name and enter the official name in that field. Don't enter the name of the owner in the main name field except in cases when the owner's first or last name is part of the proper name (for example, the main name is Alice Carroll's Nail Studio, the short name is Alice Carroll's Nail Studio, and the legal name is Individual Entrepreneur Smith A.).

8. If the company doesn't have a proper name, but does have a number or letter as an identifier, enter both the type of business and the number/letter in the Name field (Driving School No. 2).
9. Don't include business hours or the company's status in the name (“just opened”, “former”, “temporarily closed”, “closed”, “abandoned”, and so on).

   The exception is the “under construction” status, which, with additional approval, can be added to the names of large business and shopping centers, residential complexes, and stadiums. Enter it after the proper name in parentheses like this: Alice Business Center (under construction).

10. Names can't include advertisements. This includes the following additions to the main name:

    • Product name and country of origin (Alice, children's books by British writers).
    • Advertising slogans (Alice: Property of natural cosmetics).
    • A list of goods or services (Real estate agency, appraisal, sales, rental).
    • Additional clarifications (Alice, aquarium and terrarium store).
    • Any action related to the business if expressed by a verb or gerund (not allowed: We install floors, We buy scrap metal, Mounting suspended ceilings; allowed: Construction and finishing works, Scrap metal yard, Hanging and suspended ceilings).
    • Names of popular brands, unless the company is an office or franchise for them (Acme internet services, aLice repair, Cheshire Cat delivery).

    • Words like “sale”, “discounts”, “low prices”, and “wholesale and retail”.

    However, names that mention one type of product are allowed (Fashionable Windows, Anytown Cosmetics).

11. The name can't contain emojis (ideograms).

12. Use of obscene words is not allowed. This includes:

    • Obscene or vulgar words and expressions (obscene expressions with letters partially or completely replaced with asterisks or other symbols are considered obscene if they can be read and understood by native speakers).
    • Statements aimed at inciting hatred or insulting the dignity of a person or group of people on the grounds of gender, race, nationality, language, origin, attitude toward religion, or belonging to any social group.
    • Partial or full mentions of companies prohibited by the legislation of the country of placement.
    • Ambiguous words and abbreviations if they fully or partially copy the names of banned companies or obscene words.
13. For private specialists, the main and short name should include their profession, last name, and first initial. Examples:

    • Notary A. Smith
    • Insurance Agent A. Smith (names of insurance companies can't be used in private insurance agents' names as in Alicecarrollins Insurance Agent Smith).
    • Acme representative A. Smith
14. The use of the words “chain”, “company”, and “firm” are not allowed except when they are part of the business name. The words “group” and “holding” can be used if legal entities are linked by economic subordination.

15. Rules for names that include the business category:

    • If the company doesn't have a proper name and is only identified by the business category, has a narrow specialization, or doesn't belong to any particular category, its specialization or the main business category is specified as the main name (Shoe repair, Key copy, Zipper repair, Excess baggage payment counter). We recommend using the specialization rather than the main business category (Key making rather than Metal repair).

    • If the name includes a list of services, use either a generic name (Repair shop instead of Refrigerator, TV, washing machine, household appliance repair) or the first service mentioned in the list (Chandeliers instead of Chandeliers, sconces, floor lamps, lamps). If one of the services is highlighted on the sign, use it as the main name.
16. Toponyms in names require special attention:

    • A toponym is only allowed in the main name if:

      • The toponym is the name.
      • The toponym is an integral part of the name (for example, if you remove the toponym from the name Stars of Anytown, its meaning will change).
      • The toponym acts as an adjective that is part of the company or brand name (Anytown Meat Processing Plant, Anytown Dairy Plant, Anytown Sausages).

    • Don't use toponyms that are an addition to the company's proper name or clarify the company's location (Alice Service is allowed, while Alice Service Anytown Highway is not).

    • The name should not include information about the company's address or the closest metro station.
17. Names of state-owned entities:

    • For state-owned (budgetary) organizations, the Short name field is required.

    • The full version of the name with the type of legal entity and lengthy officialese should only be provided in the Legal details field.

    • Short toponyms are allowed in the names of state-owned government, education, and health care organizations. For example, you can use the names Anydistrict district hospital, Anytown administration, and Anytown evening school, but not Office of the FMS of Russia for the Anytown Region in Anydistrict of the city of Anytown.

    • If the company has a number (Kindergarten No. 967) and a proper name (Alice), enter its proper name as the main name (Kindergarten No. 967 Alice).

    • There are special rules for naming organizations located on large territories and composed of multiple units (hospitals, universities, health resorts, and sports and commercial companies with well-known names):

      • If buildings of different categories are located on the same territory (university campus, hospital campus, health resort, or recreation center), the names of buildings, faculties, and departments are indicated in the main name after the abbreviated or short name of the “parent company”, and the short name only includes the capitalized name of the faculty or department. The names of buildings in the short name are also capitalized.
      • If buildings are located in different parts of the city, their names should include the name of the main company (university, hospital, health resort) and the name of the building (faculty, department).

      For example: Harvard, Computer Science Department.

    • In the main name, all titles and professions of prominent people are written in lowercase. In the short name, the person's first name, profession, and title must be omitted, the word “name” can be shortened to “n.”, and no space is required between the initials.

      Initials should be left as is.

Features of some business categories:

Realty

Housing estate sale offices are named as follows: [Name of the residential complex, sales office] or [Name of the developer, sales office]. Businesses in the Housing complex category are only published via Yandex Realty. For more information, see Yandex Realty Help.

Cars

1. Names of car dealerships should not include words and expressions like “dealer”, “authorized dealer”, “official dealer”, and “partner”.

2. Only one car brand can be used in the names of car dealerships.

   Full name format: [Dealer name] [Car brand] or [Car brand] [Dealer name]. For example: Futur Bestseller or Autobestseller Acme.

   For short names, only the following format is used: [Dealer name] [Car brand]. Example: AutoBestseller Acme.

3. Company names should not include place names. You can only use place names in company names if there's a trademark confirming that the registered name includes the place name.

   Full names of car dealerships may contain generalized (North, South) or informal (Piccadilly, King's Cross) place names. In short names, place names are omitted.

   Full name: [Dealer name] [Car brand] [Place name]. For example: AutoBestseller Acme Westminster.

   Short name: [Dealer name] [Car brand]. Example: AutoBestseller Acme.

4. Full names can contain the word “Center” (capitalized) if there's a trademark confirming that the registered name includes it. The word “Center” cannot be used in short names.

   Full name: AutoBestseller Center Acme.

   Short name: AutoBestseller Acme.

5. Uppercase and lowercase letters used in corporate brand names should match their spelling on auto.ru.

6. You can use ALL CAPS in company names if you can provide an explicit trademark confirming this spelling. Names written in ALL CAPS can be added to the field with the full (main) name. Short names (used for map labels) can only have the first letter capitalized.

   For example, the full name is AUTOBESTSELLER Center Acme Westminster, while the short name is AutoBestseller Acme.

7. You can add the “used cars” category to the full name instead of or along with the brand name if there are multiple companies with similar names nearby.

   For example: AutoBestseller used cars.

Address

If the company has a street address, its profile will be published in Yandex Maps.

1. The company profile can only include one address.
2. Businesses located at a coworking address can only be published in Yandex Maps if there is a long-term lease with the coworking organization.
3. Not allowed:

   • Legal and mailing addresses if they don't match the actual location of the company.
   • Addresses of residential premises (not removed from the housing stock).
   • Addresses of taxi stands, towing impounds, and so on.
   • Addresses of real estate for sale or for rent (apartments, offices, private houses).

     Exception: addresses of apartments for daily rent. Businesses in the Short-term housing rental category are added via the Yandex Business partner service.

Websites and social media

1. The company profile should only contain one link to the main page of the company's official website. Publishing links to internal site pages is not allowed.

   The exception is links to the branches of a chain if:

   • It's difficult to navigate to them from the main page.
   • The moderator believes the content at the internal links is helpful for users.

   The address and contact information in the company profile must match what's on the website.

2. Sites made with website builders can be used.
3. Links to the company's public social media pages can be listed.
4. Not allowed:

   • Personal websites belonging to specialists who work for businesses listed in Yandex Business.
   • Addresses of aggregator websites.

     Exception: offline companies that own an aggregator website can list it as their official website.

   • Private and topic-based communities or groups on social media and blogs that don't contain information about the business.

   • Gaming portals.

   • Forums and chats.

   • Sites containing obscenities.

Business category

1. You can enter up to three business categories in the company profile. Secondary services provided by a business should not be chosen as its business category.

   Examples

   • If a hotel has a swimming pool, you shouldn't choose Swimming pool as a business category. The pool should be mentioned on the Services and requisites tab, with Hotel selected as the category. For more information, see Hotels and other accommodation.
   • If a cafe or restaurant also delivers food, Food delivery should not be an independent business category. It should be selected as an option on the Services and requisites tab.
   • If a company provides a full range of beauty services, choose Beauty salon as the business category. Don't specify Eyebrow and eyelash salon, Nail salon, and Hairdresser as additional business categories. They should be listed on the Services and requisites tab.

     If the company specializes in specific services, choose a more specific business category, such as Sugaring, Cosmetology, or Massage salon.

2. Personal profiles of specialists who work for businesses listed in Yandex Business cannot be published.
3. Companies engaged in illegal activities cannot be published.

4. Events with fixed dates are banned from publishing.

Features of some business categories:

Point of delivery

Businesses in the Point of delivery category can't have additional business categories.

List the addresses of the online store's own and partner points of delivery in the profile.

Partner points of delivery are published in separate profiles under their own names if they're indicated on the websites of the corresponding online stores and marketplaces.

Requirements for businesses:

• The point of delivery can't be located at the address of a branded transport company point of delivery.
• There should be a sign or sticker of the corresponding online store or marketplace at the point of delivery.

Business center

Profiles of companies in the Business center category don't show phone numbers, websites, or opening hours.

Realty

Information about housing complexes (name, address, website, and so on) is uploaded to Yandex Business from Yandex Realty. To change information in Yandex Business, edit the data in Yandex Realty.

• Links to social media are only published in the profiles of housing estate sales offices. Don't add them to the profiles of housing complexes.

Hotels and other accommodation

If the company profile includes one of the following business categories, you can't list additional categories:

• Camping area
• Club for children and teenagers
• Dormitory
• Farmstead
• Glamping
• Hostel
• Hotel
• Resort
• Rural tourism
• Sanatorium
• Short-term housing rental
• Vans and trailers

List additional business categories on the Services and requisites tab. If the service (cafe, sauna, restaurant, and so on) is available to everyone rather than just hotel guests, you can create a separate profile for it.

The information in Short-term housing rental apartment profiles is provided by Yandex Business partner rental services.

By phone

To keep the data in Yandex Business up to date, our call center operators call businesses and confirm their information (name, address, business hours, and so on).

We also make automated calls, which means you might be reached by a robot.

To confirm that it was Yandex Business calling you, contact us using the form. In the form, select “Placement of a business with an actual address” and then “Other”.

Materials to confirm the address

Sometimes we request additional materials to confirm your company address:

• A video showing the facade of your building, the address, a sign with your company name, and the interior of your office. The video must be shot without interruptions.

• A copy/photo of the rental agreement for the address listed in the company profile.
• A copy/photo of a document that confirms your ownership of the premises (for example, a certificate of ownership or a purchase and sale agreement).

We will check the authenticity of your photos and videos. If this is still not enough, we will ask you to send additional information.

We guarantee the confidentiality of everything you send us.