To combat these problems, Baltika made a decision to switch to RouteQ. All of the participants in the supply chain were connected to the platform. Here’s how it works: data from every vehicle is collected through the mobile app or GPS navigation system and fed into the vendor’s account. From there, Baltika can see every delivery, no matter how big or small.
Every outsourced worker and distributor also has their own account. Every account allows each party to see their routes, as well as their ratings. This data forms a digitized distribution network with figures of the company’s overall ratings being displayed in real-time.
The platform can also accommodate the needs of those on the other side of the supply chain. Retailers can see estimated arrival times of their upcoming deliveries and plan their resources and schedules accordingly to quickly attend to delivery vehicles.
Naturally, when introduced at Baltika, the system required some training and fine-tuning, but it proved to be a big success early on. Because incoming data on the platform is synchronized across the whole supply chain and is accessible through individual accounts, the new strategy quickly paid off. Fewer miscommunications took place and transparency improved considerably. What’s more, now Baltika can see where exactly the company’s products end up and how well they’re handled.
This IT-powered approach to business allowed Baltika’s relations with its partners to reach new heights. The company’s associates have expressed their appreciation for Baltika’s initiative to implement a new, digitized monitoring mechanism that benefits all of its counterparts. What’s crucial is that the system is universal and leaves little to no grey area for confusion. Every participant of the supply chain can always track and see every delivery’s status, which means there can be no two ways about (mis)interpreting the results – either it’s a job done well or not.
Today, 98% of Baltika’s delivery routes and vehicles are visible online at any given time. The IT framework envelopes all of Baltika’s breweries and warehouses across Russia and Belarus. It includes over 300 partners, among them transportation companies, third-party logistics operators, and distributors.
This pivotal change that concerned the outer layer of the ecosystem became an incentive to also look for improvement in the company’s internal component. With the digitalization and tracking of the company’s delivery routes, the management decided to use this new data to assess the commercial efficiency of Baltika’s inner organization in a new way.