Yandex.Metrica Workshop Day

← main page

Schedule

Time

Topic

8:30 a.m. — 9:00 a.m.

Registration

9:00 a.m. — 9:10 a.m.

Introduction

9:10 a.m. — 10:10 a.m.

Which business problems can analytics solve. How to choose the right KPIs

Ksenia Anikeeva

10:10 a.m. — 10: 50 a.m.

Analytical culture. How to organize processes in an agency and on the client side.

Benjamin Mangold

10:50 a.m. — 11:10 a.m.

Coffee break

11:10 a.m. — 11:30 a.m.

Yandex.Metrica opportunities

Alexandra Kulachikova

11:30 a.m. — 12:10 p.m.

Correctly configuring Yandex.Metrica. Hands-on session.

Justyna Brownbridge

12:10 p.m. — 12:40 p.m.

Overview of the interface and capabilities of Yandex.Metrica

Justyna Brownbridge

12:40 p.m. — 1:20 p.m.

Lunch

1:20 p.m. — 2:00 p.m.

Audience — visitors — clients. Who are they?

Ksenya Anikeeva

2:00 p.m. — 2:40 p.m.

Marketing analytics

Alexandra Kulachikova

2:40 p.m. — 3:00 p.m.

Coffee break

3:00 p.m. — 3:50 p.m.

Optimization of content and website design

Benjamin Mangold

3:50 p.m. — 4:20 pm.

Principles of A/B testing

Michael Witzenleiter

4:20 p.m. — 4:30 p.m.

Quiz: Yandex. Metrica and other analytics systems

4:30 p.m. — 4:45 p.m.

Coffee break

4:45 pm. — 5:20 p.m.

Yandex Metrica specialist certification exam

5:20 pm. — 6:00 p.m.

Awarding of certificates; networking.

Don't forget to apply