We worked on the top of the sales funnel (awareness). As a tool for comprehensive online campaigns, Yandex video ads fit our goals perfectly. We managed to catch the attention of the audience both in terms of product recognition and the overall percentage of views of the video, as well as in terms of the volume of organic publications and reactions on social media.

For ILE DE BEAUTE, this launch is especially significant. In short, we successfully:
– created a means of communicating individually with each of the segments we created
– expanded the site’s audience using Look-alike segments
– optimized our YAN campaigns to increase revenue within our target ROI benchmarks

Investments in Yandex.Direct are quickly recouped. In our case, in just a year after launching our first ad campaign, the share of orders placed through the internet grew to almost 50 percent.
Why go in circles when you can go straight to your target – through Yandex.Direct? At any moment you can add new settings and reorient your budget, if campaign goals change. This is especially important at first, when you’re experimenting with distributing your budget in different channels.