Rules of participation in Yandex Advertising Network
Any web site with a Russian-speaking audience may join Yandex Advertising Network provided that the web site meets the following rules:
the daily audience is more than 300 users a day during a month for advertising blocks of the formats: Yandex.Direct, Yandex.Market;
the daily audience is more than 1,000 users during a minimum of two consecutive months for Yandex.Market Content API advertising block;
the web site is located on a paid hosting.
RTB-format advertising blocks are made available to web sites following approval by the YAN Partner Relations Department.
It is prohibited to display ads on web sites that:
fail to comply with the requirements of the effective law;
promote discrimination based on gender, race, nationality, religious beliefs, social status or income;
contain offensive and/or pornographic materials;
are online casinos, file share web sites, web sites offering payment for viewing and/or clicking through ads/banners and other types of advertising, payment for viewing web sites, letters, etc., and similar methods of earning in the Internet;
have content misleading users;
download viruses, trojans or other malware on user PC and mobile devices;
fail to comply with the Yandex Search Engine License (https://yandex.com/legal/termsofuse).
Security of Ads Placed
Any artificially reproduced (mala fide) clicks and displays, all methods of creation of which are strictly prohibited, will not be considered in the calculation of a partner’s remuneration. A partner of Yandex Advertising Network undertakes:
not to place above Yandex ads phrases and images artificially drawing attention to advertising blocks, such as “Pay attention”, “Our sponsors”, “Click the ad”, “Support us”, “Menu”, etc.;
not to generate queries, display ads or clicks on ads in any search results and/or on contextual pages and ads, directly or indirectly, personally or through third parties, manually and/or by using any possible soft hardware, including by using any automatic means to reproduce displays and clicks (multi clicks, agents, etc.), without being limited to the aforesaid;
not to change addresses of hyperlinks contained in ads, or otherwise alter the user redirection from ads, not to replace or hamper in any other manner the user access to pages (web sites), to which the user is hyperlinked when calling (clicking) such ads;
not to delete, edit, minimize, filter, change display order, appearance or other viewing options of ads in established advertising spaces.
Rules of Placement of Advertising Blocks Yandex.Direct, Yandex.Market, RTB
When placing advertising blocks, it is required to meet the following rules:
advertising blocks of other contextual advertising systems must be different from Yandex advertising blocks;
it is prohibited to change the page view mode for priority ad display;
it is prohibited to hide additional links in advertising blocks, except when they can be disabled in the YAN partner interface;
the advertisement code of the placement of advertising blocks of other advertising display systems must not interfere with the advertisement code (code of calling advertising blocks Yandex.Direct, Yandex.Market, RTB) and must in no way affect the ads displayed;
it is prohibited to place the advertisement code of calling advertising blocks for contextual pages on search results pages; to do this, use the advertisement code of calling advertising blocks for search advertising;
it is prohibited to place code of calling advertising blocks RTB within the code of the other banners systems (DFP, AdRiver, AdFox, etc.).
When placing advertising blocks on search results pages, it is required to meet the following rules:
advertising blocks of Yandex.Direct and Yandex.Market must be displayed either next to the list of search results on search results pages or right below the search results;
if an advertising block of Yandex.Direct is placed right below the search results, the advertising block may contain four ads maximum;
a premium placement block with a Yandex.Advertising text link specifying that the ad is provided by Yandex may be placed on the search result pages above the list of search results;
if a Yandex.Direct advertising block is absent, it is prohibited to place a premium placement advertising block alone;
it is prohibited to use search ads on contextual pages – the code of calling advertising blocks for search results must be set only in the web site search results;
it is prohibited to use the advertisement code of calling advertising blocks for search advertisement in the context pages: the advertisement code of calling advertising blocks in the search results should be installed only on the search results pages;
it is prohibited to place the advertisement code of calling advertising blocks for search advertisement transmitting pre-set search queries;
if search results are provided with the use of Yandex.XML Service (http://xml.yandex.ru) or with the use of Yandex.Sitesearch Service, the partner is required to observe the restrictions outlined in the sections Yandex.XML Service License (https://yandex.ru/legal/xml) and the Terms of Use of Yandex.Sitesearch Service (https://yandex.ru/legal/site_termsofuse), respectively.
Rules of Placement of the Advertising Block Yandex.Market Content API
When using this service, a partner is required to observe the Terms of Use of the Yandex.Market Content API Service (https://yandex.ru/legal/market_api_content).
Important
In case of violation of these Rules, Yandex reserves the right to suspend the display of ads on a partner’s web site and/or to take other measures in order to protect interests of advertisers whose ads are displayed on web sites of partners of Yandex Advertising Network.
Yandex reserves the right to reject any application to participate in the Advertising Network without giving reasons.
Date of publication: 29.04.2013
Previous version of the document: https://yandex.com/legal/partner_ch/05122012.