Yandex.Market referral program Distribution Policy

1. The Contractor shall:

1.1. Distribute Customer Products only in the format and in the manner provided for by the agreement and exclusively in the countries defined therein.

1.2. Distribute Customer Products only together with/within the approved Contractor Products.

1.3. Submit requests for changes of terms of distribution via the feedback form at: https://yandex.ru/support/market-distr/feedback.html#feedback__products.

1.4. Use Customer Products only for the purposes of execution of the agreement with the Customer.

2. The Contractor may not:

2.1. Distribute Customer Products together with/within the products, which the Contractor does not have sufficient rights to use.

2.2. Include any third parties’ products in the Customer Products, as well as substitute the Materials in the Customer Products.

2.3. Substitute clid.

2.4. Simulate users’ actions, generating the Revenue, by using software tools.

2.5. Distribute the Customer Products in products/on resources that:

  • do not comply with applicable laws;
  • declare inequality of people by gender, race, nationality, religion, social status and wealth;
  • have offensive and (or) pornographic content;
  • are online casinos, domain parkings, file hosting services, doorways resources offering payments for viewing and (or) clicks on banners or other types of advertising, pay-per-view, letters, etc., and other similar types of earnings in the Internet, sites with adult content;
  • have content misleading users;
  • upload viruses, trojans or other malicious programs to users’ computers and mobile devices;
  • covering military, political, religious or other pressing social issues.

2.10. Distribute Customer Products through:

  • contextual advertising, including Yandex Market brand advertising;
  • on pop-up, pop-under, and click‑under windows;
  • motivated traffic;
  • doorway;
  • cookie stuffing;
  • sites with adult content;
  • targeted ads (ads that are displayed to users who meet specific criteria);
  • teaser ads;
  • Facebook and Instagram.

2.11. If Parties have not agreed otherwise, the Contractor may not distribute the Customer Products through:

  • mailings;
  • social media apps, services, and games;
  • push notifications;
  • in products/on resources that are browser add-ons, plugins, or third-party browser extension kits (toolbars);
  • text messaging and messaging in instant messengers;
  • banner ads, including interactive banners (rich media).

3. The attraction of users of Customer’s service that do not make orders on the Customer’s service or services of the Customer’s partners shall not be considered as proper provision of the Services if such non-conversion traffic bears systemic character.

4. Procedure for the distribution of certain Yandex.Market products within the referral program.

4.1. The Contractor shall not place Customer Products in the Contractor Products in such way that the content of the Contractor Products is not displayed to the user.

4.2. The attraction of a new partner by the Contractor is not considered for the purposes of the Contractor's remuneration calculation in the following cases:

  • the partner has already been registered in Yandex Distribution;
  • the partner's platform has not passed moderation;
  • the partner has not concluded the contract;
  • the Contractor acts as a partner by registering its own platform in order to receive additional earnings.

5. For the purposes of distributing the Customer Products, tracking displays of product offers, user clicks on product offers (without limitation), cookies and/or other user activity tracking tools which allow the Customer to receive information about displays, clicks, targeted actions of users (without limitation) can be installed in the browser (or other program used by the user to access the Contractor’s Products). In this case, the Contractor shall:

5.1. Provide users of the Contractor Products to whom Customer Products are distributed with all the required information about setting cookies and/or using other user activity tracking tools, about using the data obtained by cookies and/or using other user activity tracking tools, and, if provided for by applicable laws and an agreement with the Contractor, obtain the proper and informed consent of each user of a Contractor Product to whom the Customer Products are distributed to set cookies and/or use other user activity tracking tools, as well as to use the data received by the Customer through the use thereof.

5.2. For the purposes specified in clause 5.1, place within the Contractor Products a clearly defined and easily accessible privacy policy (or other similar document) containing all the information specified in clause 5.1, as well as the information about the tools for adjustment of cookies and/or other user activity tracking tools within the user’s device (including, without limitation, the “Do not Track” options in web browsers).

Date of publication: 09.09.2022.