Senior Social Media Manager

We are currently developing our International Marketing and Communication team that promotes Yandex advertising and analytical products globally. The team is looking for strong marketing professionals to communicate our products’ value to B2B audiences.

We are looking for a Senior Social Media Manager with experience managing social media accounts across multiple platforms, creating and executing social media campaigns, communicating with regional agencies, and analyzing data to optimize social media strategies. You will work closely with our marketing team to develop and implement social media plans that support our overall business objectives.

Tasks that await you

Develop and execute social media strategies for multiple advertising products and different target audiences across international markets
Manage multiple social media accounts and campaigns across different platforms (Facebook, LinkedIn, Twitter, Instagram)
Work with multiple regional agencies to execute local digital strategies and build a community
Form a content plan and come up with original ways to talk about advertising products and services for mobile publishers, including external platforms
Work with cross-functional teams to create engaging and informative social media content (including images, videos, and text) that resonates with our target audience and supports our brand messaging
Monitor social media channels for feedback and engage with customers, partners, and influencers to build relationships, sharing their feedback with product teams
Analyze social media data to measure the success of campaigns and make recommendations for future strategies
Stay up to date with the latest social media trends, features, and tools to ensure we are utilizing them effectively
Identify and develop partnerships with other businesses, influencers, and organizations to increase brand exposure in international markets and the B2B community
Monitor and analyze contractors, build effective cooperation between multiple agencies, and monitor payments and document flow

We expect that you

3+ years of proven experience as a Social Media Manager
Experience managing multiple regional SMM and digital agencies
In-depth understanding of social media platforms and their respective audiences
Ability to create and execute social media campaigns that support business objectives and generate engagement
Strong analytical skills to measure social media performance and adjust strategies accordingly
Ability to work in a fast-paced environment with shifting priorities and tight deadlines
Understanding of social media management tools (Hootsuite, Buffer) and experience with graphic design tools (Canva, Adobe Creative Suite)
Bachelor’s degree in marketing, communications, or a related field
Excellent written and verbal communication skills in English

It'd be a plus if you

Experience with advertising and monetization products, B2B target audiences, and an international context
Database of proven agency contacts
Portfolio of cases where you led the launch, restart, or successful development of social media communities (B2B/B2D)
Proficiency in non-English languages