Toloka is looking for a Marketing Specialist to help with English-speaking SEO for Google in order to attract our target audience. Apply if you have 3+ years of experience optimizing and promoting for English-speaking Google, English proficiency, and at least one project over the past year with clear results and strong positions.

• develop and implement English-speaking SEO strategies for Google in order to attract our target audience (B2B);
• gather and cluster a semantic core;
• optimize the site architecture and page structure for search queries;
• develop requirements for improving site content, set tasks for copywriters and the PR department;
• develop requirements for improving the site’s technical parameters, set tasks for the technical department;
• build regulations for articles and press releases written for external resources;
• develop a strategy for how to grow the project’s reference base;
• streamline parameter usability in order to improve behavior indicators for site audience engagement;
• plan the budget, analyze site positions;
• set up regular reporting on site positions as well as positions from the list of main competitors.

• 3+ years of experience optimizing and promoting for English-speaking Google (B2B preferred);
• 1+ project over the previous year with clear results and strong positions in English-speaking Google (multilingual project preferred);
• English proficiency at upper-intermediate or better;
• knowledge of HTML, CSS, and JavaScript fundamentals.