Senior Content Marketing Specialist for Yandex.Navigasyon
Yandex is looking for a dynamic, creative and analytical Senior Content Marketing Specialist who will be responsible for content marketing activities of Yandex Navigasyon, Yandex’s flagship product in Turkey. Together with the rest of marketing and product team, you will be responsible for building content in different platforms to support growth of audience.
To be successful in this role, you will need to have a strong passion for Yandex Navigasyon as a product. You will be working with multiple stakeholders in Turkey and Russia including the production team (designers, producers, etc.), PR agency and copywriter.
- creating necessary content for social media to support product and brand activities in parallel with the marketing plan and making sure all content is consistent in branding and tone;
- creating content for press releases along with PR Agency;
- publishing content to support product activities and marketing plan, developing content to educate customers and potential customers about our product;
- creating content for marketing activities like email marketing, user acquisition if necessary;
- supporting sales marketing activities along with B2B Marketing Manager;
- supporting PR and marketing activities such as monitoring media coverages or working on special advertorials;
- supporting Marketing & PR Manager for other marketing activities and organization of events;
- developing and implementing effective search engine optimization (SEO) strategies;
- managing offsite and onsite optimization projects and reporting on the performance.
- 2-3 years of content marketing/copywriting & SEO experience;
- advertising agency copywriting experience (is a plus);
- eloquent, creative writing skills in Turkish, with an eye for detail;
- good knowledge of onsite and offsite SEO factors;
- fluency in English;
- being familiar with analytics tools (Google Analytics, Metrika).