Ads in the recommendations feed

Attention. Only Yandex Advertising Network units can be placed in the recommendations feed.

Ads in the recommendations feed are cards in an endless feed on Turbo pages, which take up 100% of the width and 300 pixels of height.

To enable these ads, perform the following steps:

Step 1. Create an ad unit

To create an ad unit:
  1. Go to Ads on websites → RTB blocks and click Add RTB block.
  2. At the second step of creating an RTB unit, select Turbo pages for mobile and click Next.
  3. Select a Yandex Direct design: Adaptive 2.0, Motion, Poster 3.0, 300×250, 300×300, or 336×280. Then click Save design.
  4. Set up display ads: turn off all media formats and enable 300×250, 300×300, 336×280, or 100%×250. If you select a different format, such as 320×100 or 100%×90, the ad block can't be added in Yandex Webmaster.
  5. Set up a strategy and click Create. Learn more about strategy types.
  6. Copy the created unit ID and use it when you connect ads in the Yandex Webmaster settings. The ID format is R‑A‑123456‑7.

Step 2. Enable and verify it

You can place the unit in the recommendations feed automatically or manually:

  1. In Yandex Webmaster, go to Turbo pages → Settings → Advertising.
  2. In the Advertising in the feed section, specify the unit ID in the Yandex Advertising Network field and click Save.
  3. Check the ad display on a sample Turbo page.