Ads in the recommendations feed

Attention. Only Yandex Advertising Network blocks can be placed in the recommendations feed.

Ads in the recommendations feed are shown as ad cards in the infinite feed on Turbo pages that take up 100% of the width and 300 pixels of the height.

Follow these steps to enable ads:

Step 1. Create an ad block

To create an ad block:
  1. Go to Products → RTB blocks and click Add an RTB block.
  2. At the second step of creating the RTB block, select Mobile Turbo pages and click Next.
  3. Choose one of the Yandex.Direct designs: Adaptive 2.0, Motion, Poster 3.0, 300×250, 300×300 or 336×280 and click Save design.
  4. Set up media ads: turn off all media formats and turn on 300×250, 300×300, 336×280 or 100%×250. If you choose another format, like 320×100 or 100%×90, you won't be able to add the ad block in Yandex.Webmaster.
  5. Configure the strategy and click Create. More about strategy types.
  6. Copy the ID of the created block and use it when turning on ads in the Yandex.Webmaster settings. ID has the R-A-123456-7 format.

Step 2. Activate and check

You can place the recommendations feed block using automatic ad placement or manually:

  1. In Yandex.Webmaster, go to Turbo pages → Settings → Advertising.
  2. In the Ads in the recommendations feed section, enter the block ID in the YAN field and click Save.
  3. Check the ad display on the sample Turbo page.