Enabling in page ad units

To monetize Turbo pages, you can include Yandex Advertising Network ad blocks or ads from other systems using Adfox.

To enable these ads, perform the following steps:

Step 1. Create an ad unit

To create an ad unit:
  1. Open the Yandex Advertising Network interface.
  2. Go to Ads on websites → RTB blocks and click Add RTB block.
  3. At the second step of creating an RTB block, select Turbo pages for mobile and click Next.
  4. Set up the Yandex Direct and display ad formats.

    To learn more about RTB unit formats, see the YAN Help.

  5. Set up a strategy and click Create. To learn more about strategy types, see the YAN Help.
  6. Copy the created unit ID and use it when enabling ads. The ID format is R‑A‑123456‑7.

To display more than one ad on the page, create multiple ad units. You can duplicate them.

Step 2. Enable and verify it

An ad unit can be placed on the page manually or automatically.

  1. In Yandex Webmaster, go to Turbo pages for content sites → Settings → Advertising.
  2. In the Ad blocks in your content section, click Add and select the ad block type.
  3. Depending on the unit type, enter the unit ID in the Yandex Advertising Network field or the ad tag in the Adfox field.
  4. If you enter several ad units, put them in display priority order using the icon. The order will be taken into account when placing ads.
  5. Save your changes.
Note. If you previously set up placement positions manually (sent ad information using the RSS feed), ad settings in Yandex Webmaster aren't taken into account. To add ads in Yandex Webmaster:
  1. Specify the information on the Turbo pages for content sites → Settings page.
  2. Delete the turbo:adNetwork element and its contents from the RSS feed.
  3. Wait for the RSS file to be updated in Yandex Webmaster.