Automatic ad configuration on Turbo pages

You can earn revenue from Turbo pages without learning the ins and outs of monetization with advertising: Yandex.Webmaster configures ads on Turbo pages automatically. You don't need to be an expert in block formats or find the right balance between advertising and content — the system automatically creates and places Yandex Advertising Network blocks on pages.

You can configure automatic monetization in one click. This feature is available both to publishers who aren't yet registered in Yandex Advertising Network and current partners.

Note. If you don't have an account in Yandex Advertising Network, a standard moderation procedure is carried out after you sign up.

With automatic configuration, ad blocks are displayed:

  • Above the header.
  • At the bottom of the page (floor ad).
  • In the recommendations feed.
  • In the content.

Ads recur on a page with a frequency that doesn't interfere with viewing the content — one block per screen. This helps keep the bounce rate in check and improve the effectiveness of monetization. You can add new blocks or move existing ones at any time.

If some Turbo pages require specific ad positioning, arrange them yourself by clicking Set up ads manually on the ad settings page. For more information about ad placement settings, see Advertising on mobile.

How to turn on automatic configuration

Select an account to manage your ad revenue. There are two options:

  • Advertising is set up from the same Yandex.Webmaster account where revenue is accumulated.
  • Separate Yandex.Webmaster accounts are used to set up advertising and generate revenue (for example, if different departments are involved in setting up ads and financial matters in your company).
Use your account for revenue
  1. In Yandex.Webmaster, go to Turbo pages for content sites → Settings → Advertising.
  2. Click Set up ads automatically.
  3. Select Use my Yandex account for advertising revenue.
  4. If you already have a Yandex Advertising Network account:
    • Click Enable ads from the Yandex Advertising Network.
    • Wait while you are being redirected to the confirmation page.
  5. If you do not have a Yandex Advertising Network account:
    • Click Create an account in the Yandex Advertising Network. On the next tab, the registration page opens.
    • After registration, go back to the Advertising page and click Enable ads from the Yandex Advertising Network.
    • Wait while you are being redirected to the confirmation page.

All ad blocks will be set up automatically, and the revenue will be credited to your account. You'll receive an email notification that your ad settings have been updated.

Use another account for revenue
  1. In Yandex.Webmaster, go to Turbo pages for content sites → Settings → Advertising.
  2. Click Set up ads automatically.
  3. Select Use another Yandex account for advertising revenue.
  4. In the Manager email field, enter your Yandex account to use for crediting revenue and click Delegate ad creation.
    Important. This account will accumulate all money earned from displaying ads on this site. Make sure the email address is correct.
  5. An email with a confirmation link will be sent to the account specified in the previous step.
    • If you already have a Yandex Advertising Network account, clicking the link will complete automatic ad configuration.
    • If you don't have a Yandex Advertising Network account, the registration page opens. After registration, you must click the link from the email again to complete the automatic ad setup.
    Note. You can set a different account as long as the account is not confirmed. In this case, the link sent to the initial address becomes invalid and you can't confirm it.

All ad blocks will be set up automatically, and the revenue will be credited to your account. You'll receive an email notification that your ad settings have been updated.