Main ad formats
SSP requests support three main ad formats: banners, native ads, and video ads. The format is passed in the imp object of a BidRequest. For auctions to run properly, each request should contain only one imp object.
|
Ad format |
Description |
Object |
Supported standards |
|
Banner ads: Most popular ad format, which can include static images, GIFs, or interactive HTML5 creatives. |
|
MRAID versions 2.0 and 3.0 |
|
|
Native ads: Rather than asking for a pre-made banner, the SSP requests individual assets (such as images, text, and buttons). The app or site then uses these assets to render an ad that looks like organic content. |
|
OpenRTB Native Ads 1.2 |
|
|
Video ads and Connected TV: Video formats built around the VAST standard (an XML script for playing video). |
|
Video ads are served according to VAST 3.0 by default. This ad format supports EndCard, including MRAID v2.0 and v3.0. |