Steps to connect a DSP to Yandex SSP
Supporting the Yandex RTB protocol
The RTB protocol is based on OpenRTB, adapted specifically for Yandex SSP. Make sure your system can receive requests and send responses in the format described below.
Note
The DSP must send its response to the exact IP address from which the request was received.
Creative moderation
To submit your ad content (creatives) for moderation, simply place a bid using the creative. You can opt to receive notifications about loss reasons, where the status code may also indicate the creative's review status. Every submitted creative undergoes manual review to ensure it meets Yandex's requirements for advertising content and the Federal Law "On Advertising".
Note
To learn more about requirements and recommendations, check out these pages:
Getting access to the Partner Interface
To get access to the Partner Interface, contact us at newpartners@yandex-team.ru.
Requesting a contract template and signing a contract
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Request a contract template at newpartners@yandex-team.ru.
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Sign a contract (instructions will be sent by email once you request a template).
Testing creative display
To request a test page, contact your onboarding manager.