---
metadata:
  - name: generator
    content: Diplodoc Platform v5.54.1
alternate:
  - https://yandex.com/dev/metrika/en/stat/presets/preset_direct.md
  - https://yandex.com/dev/metrika/ru/stat/presets/preset_direct.md
  - href: en/stat/presets/preset_direct.md
    type: text/markdown
    title: Markdown version
  - href: ../../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/dev/metrika/en/llms.txt

# Yandex Direct

#|
||**Template**|**Report**|**Dimensions**|**Metrics**||
||`sources_direct_platforms`|Yandex.Direct, ad platforms|`ym:s:<attribution>DirectPlatformType`, `ym:s:<attribution>DirectPlatform`|`ym:s:visits`, `ym:s:users`, `ym:s:bounceRate`, `ym:s:pageDepth`, `ym:s:avgVisitDurationSeconds`, `ym:s:favoriteGoalsReaches`, `ym:s:favoriteGoalsConverted<currency>Revenue`, `ym:s:favoriteGoalsUserConversionRate`||
||`sources_direct_platforms_types`|Ad platforms|`ym:s:<attribution>DirectPlatformType`|`ym:s:visits`, `ym:s:users`, `ym:s:bounceRate`, `ym:s:pageDepth`, `ym:s:avgVisitDurationSeconds`, `ym:s:favoriteGoalsReaches`, `ym:s:favoriteGoalsConverted<currency>Revenue`, `ym:s:favoriteGoalsUserConversionRate`||
||`sources_direct_summary`|Yandex.Direct, summary|`ym:s:<attribution>DirectClickOrder`, `ym:s:<attribution>DirectClickBanner`, `ym:s:<attribution>DirectPhraseOrCond`, `ym:s:<attribution>DirectSearchPhrase`|`ym:s:visits`, `ym:s:users`, `ym:s:bounceRate`, `ym:s:pageDepth`, `ym:s:avgVisitDurationSeconds`, `ym:s:favoriteGoalsReaches`, `ym:s:favoriteGoalsConverted<currency>Revenue`, `ym:s:favoriteGoalsUserConversionRate`||
||`sources_direct_clicks`|Yandex.Direct, costs|`ym:ad:<attribution>DirectOrder`, `ym:ad:<attribution>DirectBanner`, `ym:ad:<attribution>DirectPhraseOrCond`, `ym:ad:<attribution>DirectSearchPhrase`|`ym:ad:users`, `ym:ad:<currency>ConvertedAdCost`, `ym:ad:bounceRate`, `ym:ad:pageDepth`, `ym:ad:avgVisitDurationSeconds`, `ym:ad:favoriteGoalsReaches`, `ym:ad:favoriteGoalsConverted<currency>Revenue`, `ym:ad:favoriteGoalsUserConversionRate`||
||`experiment_ab`|Yandex.Direct, experiments|`ym:s:experimentAB<experiment_ab>`|`ym:s:visits`, `ym:s:users`, `ym:s:bounceRate`, `ym:s:pageDepth`, `ym:s:avgVisitDurationSeconds`, `ym:s:favoriteGoalsReaches`, `ym:s:favoriteGoalsConverted<currency>Revenue`, `ym:s:favoriteGoalsUserConversionRate`||
|#