---
metadata:
  - name: generator
    content: Diplodoc Platform v5.48.2
alternate:
  - https://yandex.com/dev/metrika/en/stat/metrics/visits/yan.md
  - https://yandex.com/dev/metrika/ru/stat/metrics/visits/yan.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/dev/metrika/en/llms.txt

# YAN monetization

#|
||**Metrica**|**Name**|**Description**|**Type**|**Filter option**|**Minimum date for report generation**||
||`ym:s:yanRequests`|Queries|Requests for ad code sent to the Yandex RTB system, for instance. Groups by set `YAN`.|`int`|present|2018-03-20||
||`ym:s:yanRenders`|Renderings|Requests to the Yandex RTB system, for instance, that resulted in successfully selecting ads to serve (there were ads or banners over the CPM threshold).  Groups by set `YAN`.|`int`|present|2018-03-20||
||`ym:s:yanShows`|Impressions|An impression occurs when an ad unit, ad, or banner on a site page is shown to a site user. The Yandex Advertising Network counts ad impressions by verifying ad unit viewability. Groups by set `YAN`.|`int`|present|2018-03-20||
||`ym:s:yanPartnerPrice`|Estimated revenue|Estimated cost of impressions in the selected report period (in rubles, without VAT). Groups by set `YAN`.|`currency`|present|2018-03-20||
||`ym:s:yanCPMV`|CPMV|Cost per mille viewable ads: the cost of one thousand actual impressions of the ad block (with verification of ad visibility), in rubles without VAT. Groups by set `YAN`.|`currency`|present|2018-03-20||
||`ym:s:yanECPM`|eCPM|Effective cost per mille: the cost of one thousand renderings of the ad block, in rubles without VAT. Groups by set `YAN`.|`currency`|present|2018-03-20||
||`ym:s:yanRPM`|RPM|Revenue per mille: the cost of one thousand requests for all ad blocks, including blocks that didn't have an ad matched to them. Cost is in rubles without VAT. Groups by set `YAN`.|`currency`|present|2018-03-20||
||`ym:s:yanVisibility`|Visibility percentage|Ratio of the number of impressions to the number of renderings. Groups by set `YAN`.|`percents`|present|2018-03-20||
||`ym:s:yanARPU`|ARPU|Average revenue per user: the site's average revenue per user, in rubles without VAT. Groups by set `YAN`.|`double`|present|2018-03-20||
||`ym:s:yanRendersPerUser`|Renderings per user|Average number of renderings of YAN blocks per site user. Groups by set `YAN`.|`double`|present|2018-03-20||
||`ym:s:yanRevenuePerVisit`|Revenue by session|Average revenue for displaying YAN blocks per session, in rubles without VAT. Groups by set `YAN`.|`currency`|present|2018-03-20||
||`ym:s:yanRevenuePerHit`|Revenue by pageview|Average revenue for displaying YAN blocks per pageview, in rubles without VAT. Groups by set `YAN`.|`currency`|present|2018-03-20||
||`ym:s:yanRendersPerVisit`|Renderings per session|Average number of renderings of YAN blocks per site session. Groups by set `YAN`.|`double`|present|2018-03-20||
||`ym:s:yanRendersPerHit`|Renderings per pageview|Average number of renderings of YAN blocks per pageview. Groups by set `YAN`.|`double`|present|2018-03-20||
|#