---
metadata:
  - name: generator
    content: Diplodoc Platform v5.54.1
alternate:
  - https://yandex.com/dev/metrika/en/stat/metrics/advertising/basic.md
  - https://yandex.com/dev/metrika/ru/stat/metrics/advertising/basic.md
  - href: en/stat/metrics/advertising/basic.md
    type: text/markdown
    title: Markdown version
  - href: ../../../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/dev/metrika/en/llms.txt

# Basic metrics

#|
||**Metrica**|**Name**|**Description**|**Type**|**Filter option**|**Minimum date for report generation**||
||`ym:ad:visits`|Sessions|Total number of visits.|`int`|present|2015-06-17||
||`ym:ad:pageviews`|Pageviews|Number of page views on the site in the reporting period.|`int`|present|2015-06-17||
||`ym:ad:users`|Users|Number of unique users.|`int`|present|2015-06-17||
||`ym:ad:clicks`|Clicks|Total number of clicks on the ad.|`int`|present|2015-06-17||
||`ym:ad:`[\<currency\>](https://yandex.com/dev/metrika/en/stat/param.md)`ConvertedAdCost`|Costs|Advertising costs in the currency selected in the report.|`currency`|present|2015-06-17||
||`ym:ad:`[\<currency\>](https://yandex.com/dev/metrika/en/stat/param.md)`ConvertedAdCostPerVisit`|Average cost of session|Average cost per click from Yandex Direct.|`currency`|present|2009-01-18||
||`ym:ad:goal`[\<goal_id\>](https://yandex.com/dev/metrika/en/stat/param.md)`converted`[\<currency\>](https://yandex.com/dev/metrika/en/stat/param.md)`CPA`|Average cost of goal conversion|Cost Per Action. The ratio of cost for clicks to the number of conversions in sessions that count the CPC.|`currency`|present|2009-01-18||
||`ym:ad:goal`[\<goal_id\>](https://yandex.com/dev/metrika/en/stat/param.md)`converted`[\<currency\>](https://yandex.com/dev/metrika/en/stat/param.md)`AdCostPerVisit`|Average cost of targeted visit|Average cost per converted session from Yandex Direct.|`currency`|present|2009-01-18||
|#