---
metadata:
  - name: generator
    content: Diplodoc Platform v5.54.5
alternate:
  - https://yandex.com/dev/metrika/en/stat/attributes/visitssource_/direct.md
  - https://yandex.com/dev/metrika/ru/stat/attributes/visitssource_/direct.md
  - href: en/stat/attributes/visitssource_/direct.md
    type: text/markdown
    title: Markdown version
  - href: ../../../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/dev/metrika/en/llms.txt

# Yandex Direct

#|
||**Dimension**|**Name**|**Relations**|**Detailed description**|**Description**|**Minimum date for report generation**||
||`ym:s:`[\<attribution\>](https://yandex.com/dev/metrika/en/stat/param.md)`DirectClickOrder`|Yandex Direct campaign|[!.](*notin), [!=](*noteq), [=.](*eqin), [==](*eqeq)|Yandex Direct campaign ID.|`ym:s:`[\<attribution\>](https://yandex.com/dev/metrika/en/stat/param.md)`DirectClickOrderName`|2016-02-15||
||`ym:s:`[\<attribution\>](https://yandex.com/dev/metrika/en/stat/param.md)`DirectBannerGroup`|Ad group|[!.](*notin), [!=](*noteq), [<](*lt), [<=](*lteq), [=.](*eqin), [==](*eqeq), [>](*gt), [>=](*gteq)|Yandex Direct ad group.|`ym:s:`[\<attribution\>](https://yandex.com/dev/metrika/en/stat/param.md)`DirectBannerGroupName`|2016-02-15||
||`ym:s:`[\<attribution\>](https://yandex.com/dev/metrika/en/stat/param.md)`DirectClickBanner`|Yandex Direct ad|[!.](*notin), [!=](*noteq), [=.](*eqin), [==](*eqeq)|Title of Yandex Direct ad.|`ym:s:`[\<attribution\>](https://yandex.com/dev/metrika/en/stat/param.md)`DirectClickBannerName`|2016-02-15||
||`ym:s:`[\<attribution\>](https://yandex.com/dev/metrika/en/stat/param.md)`DirectPhraseOrCond`|Ad impression criteria|[!.](*notin), [!=](*noteq), [=.](*eqin), [==](*eqeq)|Ad impression criteria. Criteria can be a keyword, or retargeting criteria.|`ym:s:`[\<attribution\>](https://yandex.com/dev/metrika/en/stat/param.md)`DirectPhraseOrCondName`|2016-02-15||
||`ym:s:`[\<attribution\>](https://yandex.com/dev/metrika/en/stat/param.md)`DirectPlatformType`|Site type|[!.](*notin), [!=](*noteq), [=.](*eqin), [==](*eqeq)|The type of the Yandex Direct ad platform that displays the ad.|`ym:s:`[\<attribution\>](https://yandex.com/dev/metrika/en/stat/param.md)`DirectPlatformTypeName`|2016-02-15||
||`ym:s:`[\<attribution\>](https://yandex.com/dev/metrika/en/stat/param.md)`DirectPlatform`|Site|[!.](*notin), [!=](*noteq), [=.](*eqin), [==](*eqeq)|Yandex Direct ad platform.|`ym:s:`[\<attribution\>](https://yandex.com/dev/metrika/en/stat/param.md)`DirectPlatformName`|2016-02-15||
||`ym:s:`[\<attribution\>](https://yandex.com/dev/metrika/en/stat/param.md)`DirectSearchPhrase`|Keyword (Yandex.Direct)|[!*](*nottimes), [!.](*notin), [!=](*noteq), [!@](*notat), [!~](*notapprox), [<](*lt), [<=](*lteq), [=*](*eqtimes), [=.](*eqin), [==](*eqeq), [=@](*eqat), [=~](*eqapprox), [>](*gt), [>=](*gteq)|Search query associated with the last click on the Yandex Direct ad.| |2016-02-15||
|#

[*eqapprox]: Matches the regular expression

[*eqat]: Is a substring

[*eqeq]: Equal

[*eqin]: Found among the values. You can specify up to 100 values per request.

[*eqtimes]: Equals (supports wildcard * search)

[*gt]: More

[*gteq]: Greater than or equal

[*lt]: Less

[*lteq]: Less than or equal

[*notapprox]: Not a regular expression

[*notat]: Not a substring

[*noteq]: Not equal

[*notin]: Not found among the values

[*nottimes]: Does not equal (supports wildcard * search)