---
metadata:
  - name: generator
    content: Diplodoc Platform v5.48.2
alternate:
  - https://yandex.com/dev/metrika/en/stat/attributes/hitspageview_/labels.md
  - https://yandex.com/dev/metrika/ru/stat/attributes/hitspageview_/labels.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/dev/metrika/en/llms.txt

# Tag labels

#|
||**Dimension**|**Name**|**Relations**|**Detailed description**|**Description**|**Minimum date for report generation**||
||`ym:pv:from`|From label|[!*](*nottimes), [!.](*notin), [!=](*noteq), [!@](*notat), [!~](*notapprox), [<](*lt), [<=](*lteq), [=*](*eqtimes), [=.](*eqin), [==](*eqeq), [=@](*eqat), [=~](*eqapprox), [>](*gt), [>=](*gteq)| | |2013-09-01||
||`ym:pv:UTMCampaign`|UTM Campaign|[!*](*nottimes), [!.](*notin), [!=](*noteq), [!@](*notat), [!~](*notapprox), [<](*lt), [<=](*lteq), [=*](*eqtimes), [=.](*eqin), [==](*eqeq), [=@](*eqat), [=~](*eqapprox), [>](*gt), [>=](*gteq)|Name of ongoing ad campaign| |2013-09-01||
||`ym:pv:UTMContent`|UTM Content|[!*](*nottimes), [!.](*notin), [!=](*noteq), [!@](*notat), [!~](*notapprox), [<](*lt), [<=](*lteq), [=*](*eqtimes), [=.](*eqin), [==](*eqeq), [=@](*eqat), [=~](*eqapprox), [>](*gt), [>=](*gteq)|Ad| |2013-09-01||
||`ym:pv:UTMMedium`|UTM Medium|[!*](*nottimes), [!.](*notin), [!=](*noteq), [!@](*notat), [!~](*notapprox), [<](*lt), [<=](*lteq), [=*](*eqtimes), [=.](*eqin), [==](*eqeq), [=@](*eqat), [=~](*eqapprox), [>](*gt), [>=](*gteq)|Marketing tool| |2013-09-01||
||`ym:pv:UTMSource`|UTM Source|[!*](*nottimes), [!.](*notin), [!=](*noteq), [!@](*notat), [!~](*notapprox), [<](*lt), [<=](*lteq), [=*](*eqtimes), [=.](*eqin), [==](*eqeq), [=@](*eqat), [=~](*eqapprox), [>](*gt), [>=](*gteq)|Source of click| |2013-09-01||
||`ym:pv:UTMTerm`|UTM Term|[!*](*nottimes), [!.](*notin), [!=](*noteq), [!@](*notat), [!~](*notapprox), [<](*lt), [<=](*lteq), [=*](*eqtimes), [=.](*eqin), [==](*eqeq), [=@](*eqat), [=~](*eqapprox), [>](*gt), [>=](*gteq)|Keywords| |2013-09-01||
||`ym:pv:openstatAd`|Openstat Ad|[!*](*nottimes), [!.](*notin), [!=](*noteq), [!@](*notat), [!~](*notapprox), [<](*lt), [<=](*lteq), [=*](*eqtimes), [=.](*eqin), [==](*eqeq), [=@](*eqat), [=~](*eqapprox), [>](*gt), [>=](*gteq)|Ad| |2013-09-01||
||`ym:pv:openstatCampaign`|Openstat Campaign|[!*](*nottimes), [!.](*notin), [!=](*noteq), [!@](*notat), [!~](*notapprox), [<](*lt), [<=](*lteq), [=*](*eqtimes), [=.](*eqin), [==](*eqeq), [=@](*eqat), [=~](*eqapprox), [>](*gt), [>=](*gteq)|Ad campaign| |2013-09-01||
||`ym:pv:openstatService`|Openstat Service|[!*](*nottimes), [!.](*notin), [!=](*noteq), [!@](*notat), [!~](*notapprox), [<](*lt), [<=](*lteq), [=*](*eqtimes), [=.](*eqin), [==](*eqeq), [=@](*eqat), [=~](*eqapprox), [>](*gt), [>=](*gteq)|Ad service| |2013-09-01||
||`ym:pv:openstatSource`|Openstat Source|[!*](*nottimes), [!.](*notin), [!=](*noteq), [!@](*notat), [!~](*notapprox), [<](*lt), [<=](*lteq), [=*](*eqtimes), [=.](*eqin), [==](*eqeq), [=@](*eqat), [=~](*eqapprox), [>](*gt), [>=](*gteq)|Placement location| |2013-09-01||
||`ym:pv:hasGCLID`|GCLID presence|[!.](*notin), [!=](*noteq), [=.](*eqin), [==](*eqeq)|`GCLID` tag present.|`ym:pv:hasGCLIDName`|2013-09-01||
||`ym:pv:hasSBCLID`|SBCLID presence|[!.](*notin), [!=](*noteq), [=.](*eqin), [==](*eqeq)|`SBCLID` tag presence|`ym:pv:hasSBCLIDName`|2025-03-04||
||`ym:pv:SBCLID`|SBCLID|[!*](*nottimes), [!.](*notin), [!=](*noteq), [!@](*notat), [!~](*notapprox), [<](*lt), [<=](*lteq), [=*](*eqtimes), [=.](*eqin), [==](*eqeq), [=@](*eqat), [=~](*eqapprox), [>](*gt), [>=](*gteq)|`SBCLID` tag value| |2025-03-04||
|#

[*eqapprox]: Matches the regular expression

[*eqat]: Is a substring

[*eqeq]: Equal

[*eqin]: Found among the values. You can specify up to 100 values per request.

[*eqtimes]: Equals (supports wildcard * search)

[*gt]: More

[*gteq]: Greater than or equal

[*lt]: Less

[*lteq]: Less than or equal

[*notapprox]: Not a regular expression

[*notat]: Not a substring

[*noteq]: Not equal

[*notin]: Not found among the values

[*nottimes]: Does not equal (supports wildcard * search)