ROI
| Yandex Metrica | Name | Description | Type | Filtering option | Date added |
|---|---|---|---|---|---|
ym:ev:expense<currency>EcommerceROI | ROI for E-commerce revenue | Return on investment into advertising based on total revenue sent to Yandex Metrica as E-commerce data. How it's calculated: (Total E-commerce revenue for the selected dimension – Expenses for the selected dimension) / Expenses for the selected dimension. Built on the | percents | yes | 2020-02-01 |
ym:ev:goal<goal_id>expense<currency>ROI | ROI by goal | Return on investment into advertising based on the selected goal. How it's calculated: (Goal value for the selected dimension – Expenses for the selected dimension) / Expenses for the selected dimension. | percents | yes | 2020-02-01 |
| Yandex Metrica | Name | Description | Type | Filtering option | Date added |
|---|---|---|---|---|---|
ym:ev:expense<currency>EcommerceROI | ROI for E-commerce revenue | Return on investment into advertising based on total revenue sent to Yandex Metrica as E-commerce data. How it's calculated: (Total E-commerce revenue for the selected dimension – Expenses for the selected dimension) / Expenses for the selected dimension. Built on the | percents | yes | 2020-02-01 |
ym:ev:goal<goal_id>expense<currency>ROI | ROI by goal | Return on investment into advertising based on the selected goal. How it's calculated: (Goal value for the selected dimension – Expenses for the selected dimension) / Expenses for the selected dimension. | percents | yes | 2020-02-01 |