---
metadata:
  - name: generator
    content: Diplodoc Platform v5.50.6
alternate:
  - https://yandex.com/dev/games/doc/en/concepts/referral-promo.md
  - https://yandex.com/dev/games/doc/hi/concepts/referral-promo.md
  - https://yandex.com/dev/games/doc/ko/concepts/referral-promo.md
  - https://yandex.com/dev/games/doc/tr/concepts/referral-promo.md
  - https://yandex.com/dev/games/doc/vi/concepts/referral-promo.md
  - https://yandex.com/dev/games/doc/zh/concepts/referral-promo.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/dev/games/doc/zh/llms.txt

# 在Yandex Direct中发布广告

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建议您通过在 Yandex Direct 中发布广告来开始推广游戏。要创建广告，请先学习[培训材料](https://yandex.com/adv/edu)和 [Yandex Direct 帮助](https://yandex.com/support/direct/index.html){.external}。

在创建营销活动时，请转到设置并禁止 Yandex Games 上的推送广告。这可以防止吸引平台的老用户，因为这些用户不会带来任何收入。为此，您需要：

1. 打开 [Yandex Direct](https://direct.yandex.com/){.external}。
2. 转到**营销活动**部分。
3. 在营销活动的左侧，单击 <svg width="22" height="22" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m12.594 14.066-.627-1.389a1.433 1.433 0 0 1 1.57-2.057l1.511.247a.5.5 0 0 0 .564-.364l.232-.864a.5.5 0 0 0-.306-.598l-1.425-.538a1.433 1.433 0 0 1-.346-2.565l1.244-.894a.5.5 0 0 0 .141-.656l-.447-.775a.5.5 0 0 0-.639-.206l-1.388.627a1.432 1.432 0 0 1-2.058-1.57l.247-1.512a.5.5 0 0 0-.364-.563L9.64.157a.5.5 0 0 0-.597.306l-.54 1.425a1.433 1.433 0 0 1-2.564.345L5.044.99a.5.5 0 0 0-.656-.14l-.775.447a.5.5 0 0 0-.206.638l.627 1.39a1.433 1.433 0 0 1-1.57 2.057L.953 5.133a.5.5 0 0 0-.564.364l-.232.865a.5.5 0 0 0 .306.597l1.425.539a1.433 1.433 0 0 1 .346 2.564l-1.244.895a.5.5 0 0 0-.141.656l.447.775a.5.5 0 0 0 .639.206l1.388-.627a1.433 1.433 0 0 1 2.058 1.57l-.247 1.511a.5.5 0 0 0 .364.564l.864.232a.5.5 0 0 0 .597-.307l.54-1.425a1.433 1.433 0 0 1 2.564-.345l.894 1.244a.5.5 0 0 0 .656.141l.775-.447a.5.5 0 0 0 .206-.639Zm-1.502-5.238a3.2 3.2 0 1 1-6.183-1.656 3.2 3.2 0 0 1 6.183 1.656Z" fill="currentColor"/></svg> → **编辑**。
4. 单击**高级设置 → 屏蔽展示功能的站点**。
5. 单击**添加**，输入一系列站点：

   ```text
   com.yandex.games, context_dsp.yandex.ru, game.yandex.com, game.yandex.ru, games.yandex.com, games.yandex.com.tr, games.yandex.ru, m.games.yandex.com, m.games.yandex.ru, ru.yandex.games, s3.yandex.net
   ```

6. 单击**完成**，然后转到页面底部单击**保存**。