--- metadata: - name: generator content: Diplodoc Platform v5.52.0 alternate: - https://yandex.com/dev/games/doc/en/services/about-monetization.md - https://yandex.com/dev/games/doc/hi/services/about-monetization.md - https://yandex.com/dev/games/doc/ko/services/about-monetization.md - https://yandex.com/dev/games/doc/ru/services/about-monetization.md - https://yandex.com/dev/games/doc/tr/services/about-monetization.md - https://yandex.com/dev/games/doc/vi/services/about-monetization.md - https://yandex.com/dev/games/doc/zh/services/about-monetization.md - href: en/services/about-monetization.md type: text/markdown title: Markdown version - href: ../llms.txt type: text/markdown title: llms.txt --- > **Documentation Index:** Fetch the complete configuration index at https://yandex.com/dev/games/doc/en/llms.txt # Monetization Yandex Games provides multiple options for monetizing your games and generating revenue: - Enable [external](https://yandex.com/dev/games/doc/en/console/adv-monetization.md#external-monetization) or [internal](https://yandex.com/dev/games/doc/en/console/adv-monetization.md#internal-monetization) monetization and earn revenue by placing ad units. - Enable [in-game purchases](https://yandex.com/dev/games/doc/en/console/purchases.md) and earn revenue by providing paid services. - Sign up for the [referral program](https://yandex.com/dev/games/doc/en/concepts/referral-program.md). The conditions for earning income depend on the form of collaboration: - [individual](https://ads.yandex.com/helpcenter/en/docs-and-payments/with-other-individuals){.external} - [legal entity, individual entrepreneur](https://ads.yandex.com/helpcenter/en/docs-and-payments/with-other-legal-entities){.external} {% note info %} The terms of cooperation may differ in the YAN agreement and the purchase agreement. {% endnote %} ## Frequent questions {#faq} {% cut "**What conditions affect the revenue from a game?**" %} {#money} Revenue depends on the popularity of your game. The most popular games are at the very top of the Yandex Games catalog. Popularity is assessed by rating, daily audience, playtime, and user return rate. You can view the current metrics of your game in the [developer console](https://games.yandex.com/console){.external} in the **Metrics** tab. {% endcut %} {% cut "**Do I need to create a new partner ID for my new games?**" %} {#new-partner-id} No, you don't. You [enable monetization](https://yandex.com/dev/games/doc/en/console/adv-monetization.md#enable-int-monetization) via the Developer Console only once. After that, for each new game published via the Console, an ad placement is automatically created with a set of ad units of all available formats (fullscreen, rewarded, sticky banners) for different devices. All you need to do is configure ad calls in the game code according to the [documentation](https://yandex.com/dev/games/doc/en/sdk/sdk-adv.md#settings). Before the game is published, test ad units will be shown; after publication, real units will be shown, for which you will receive income. Each ad unit has a unique ID that fully replaces the `partnerID` parameter. For more information, see [Ad units](https://yandex.com/support/partner/en/web/units/){.external} in the Yandex Advertising Network (YAN) Help. {% endcut %} {% cut "**I added a game via the Games Console and then enabled monetization. Will an ad unit be added to this game?**" %} {#new-game-monetization} Yes, but ad units will only be served if you've [configured ad calls](https://yandex.com/dev/games/doc/en/sdk/sdk-adv.md) in your game via the SDK. {% endcut %} {% cut "**If I don't want to add ads to my game, can I skip the SDK installation?**" %} {#sdk-full} No, you can't. [Connecting the SDK](https://yandex.com/dev/games/doc/en/sdk/sdk-about.md) is required for moderation approval. Additionally, the SDK allows you to: - customize automatic transition of the game to fullscreen mode; - get user's language information; - fetch [server time](https://yandex.com/dev/games/doc/en/sdk/sdk-server-time.md) and use it for adding rewards and activities. However, [configuring ad calls](https://yandex.com/dev/games/doc/en/sdk/sdk-adv.md) using the SDK is not mandatory but a recommended option. Ad monetization through the SDK brings developers additional revenue. If you do not plan to make ad calls using the SDK, indicate this in the **Developer’s comment** field before submitting the game for moderation. {% endcut %} {% cut "**Can I enable microtransactions in my game?**" %} {#microtransaction} Yes. You can enable in-game purchases and earn revenue by providing paid services in your games. Paid services may include extra time for completing a level or accessories for an in-game character. For more information, see [In-app purchases](https://yandex.com/dev/games/doc/en/console/purchases.md). {% endcut %} {% cut "**How do I promote my game and maximize revenue?**" %} {#maximize-money} For detailed information, see the section [Promotion recommendations](https://yandex.com/dev/games/doc/en/concepts/promotion.md#recommendations). {% endcut %} {% cut "**Can I give away promo codes in the game?**" %} Yes, if the promo codes only provide in-game values without real money withdrawal ([item 3.7](https://yandex.com/dev/games/doc/en/concepts/requirements.md#3-7)) and it is clear to the user what the promo code does or what chances it gives. {% endcut %} {% cut "**At what age can you create and monetize games?**" %} You can enter into a license agreement and receive payments under it from the age of 18. If the agreement is executed by a parent or another person, all rights and obligations under the agreement will be theirs. For more information, see [YAN Help](https://yandex.com/support/partner/en/payments/with-individuals#compensations-and-benefits){.external}. {% endcut %}