---
metadata:
- name: generator
content: Diplodoc Platform v5.52.0
alternate:
- https://yandex.com/dev/games/doc/en/liveops.md
- https://yandex.com/dev/games/doc/ru/liveops.md
- https://yandex.com/dev/games/doc/tr/liveops.md
- https://yandex.com/dev/games/doc/zh/liveops.md
- href: en/liveops.md
type: text/markdown
title: Markdown version
- href: llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/dev/games/doc/en/llms.txt
# Game operations
LiveOps (Live Operations) is the process of operating a game after its release: tracking metrics, regular updates, event management, community engagement, and A/B tests. The more actively you work on your game, the longer it lives, the more players return to it, and the more stable your income becomes.
You can manage operations directly from the [Developer Console](https://games.yandex.com/console){.external} — without complex infrastructure or extra costs.
```mermaid
flowchart TB
Hub(["🔄 LiveOps cycle"])
Hub <-.-> S1["Analyze
metrics and reviews"]
Hub <-.-> S2["Run
A/B tests"]
Hub <-.-> S3["Develop
the game"]
Hub <-.-> S4["Attract
players"]
click S1 "en/liveops#analysis" "Go to step 1"
click S2 "en/liveops#ab-testing" "Go to step 2"
click S3 "en/liveops#development" "Go to step 3"
click S4 "en/liveops#promotion" "Go to step 4"
classDef hub fill:#6951FF,stroke:#4a36cc,stroke-width:2px,color:#fff;
classDef step1 fill:#8051FF,stroke:#5a3acc,stroke-width:1.5px,color:#fff;
classDef step2 fill:#9657FF,stroke:#683ccc,stroke-width:1.5px,color:#fff;
classDef step3 fill:#A85AFF,stroke:#7740cc,stroke-width:1.5px,color:#fff;
classDef step4 fill:#B951FF,stroke:#8240cc,stroke-width:1.5px,color:#fff;
linkStyle 0,1,2,3 stroke:#8B51FF,stroke-width:1.5px,stroke-dasharray:5 4;
class Hub hub;
class S1 step1;
class S2 step2;
class S3 step3;
class S4 step4;
```
## Step 1. Analyze {#analysis}
Monitor the state of your game using the [analytics tools](https://yandex.com/dev/games/doc/en/concepts/analytics.md) in the Console — they will help you find growth opportunities and respond to issues in time.
### Metrics {#metrics}
- [Total income](https://yandex.com/dev/games/doc/en/console/total-income.md) — a consolidated financial overview across all games.
- [Control panel](https://yandex.com/dev/games/doc/en/console/control-panel.md) — an overview of key metrics and alerts about important changes: declining metrics, game issues.
- [Metrics](https://yandex.com/dev/games/doc/en/concepts/metric.md) — detailed statistics on product, financial, and technical indicators. Games with a rating of 80+ and **Average revenue per daily active user (ARPDAU)** > 2 RUB typically generate noticeable income.
- [Purchase metrics](https://yandex.com/dev/games/doc/en/console/purchase-metrics.md) — statistics on in-app purchases: who pays, what they buy, and how revenue grows.
### Reviews {#reviews}
Leave official responses to [player reviews](https://yandex.com/dev/games/doc/en/console/reviews.md) and take their feedback into account when improving the game.
## Step 2. Run A/B tests {#ab-testing}
Make decisions based on data — test hypotheses using A/B testing tools.
### For game development {#ab-development}
- [Builds A/B tests](https://yandex.com/dev/games/doc/en/console/ab-builds.md) — evaluate the impact of major changes on metrics: show an experimental game build to a portion of your audience.
- [Experiments](https://yandex.com/dev/games/doc/en/console/vq-test.md) with flags — test minor changes through remote configuration without releasing a new version.
### For player acquisition {#ab-promotion}
- [A/B testing of icons](https://yandex.com/dev/games/doc/en/concepts/ab-test.md) — compare icon and cover variants to increase conversion to game launch from the catalog.
## Step 3. Develop the game {#development}
Regular updates, experiments, and new mechanics retain players and improve metrics.
### Release updates {#updates}
- Fix bugs.
- Improve the quality of existing content, add new content.
- Reflect platform rule changes in new game versions. To stay up to date, check the [change log](https://yandex.com/dev/games/doc/en/release-notes.md) and follow updates on our [YouTube](https://www.youtube.com/@yandexgamesdev){.external}.
### Manage remote configuration {#remote-config}
With [flags](https://yandex.com/dev/games/doc/en/config.md), you can change game settings in real time, without uploading a new archive or going through moderation. For example, balance difficulty, enable promotions, or gradually roll out new features.
### Add leaderboards {#leaderboards}
[Leaderboards](https://yandex.com/dev/games/doc/en/concepts/leaderboards.md) show players their ranking among others — this motivates them to return and compete.
## Step 4. Attract players {#promotion}
The more players, the higher the income. Use [promotion tools](https://yandex.com/dev/games/doc/en/concepts/promotion.md) to grow faster.
### Launch paid promotion {#paid}
When your game has a [green rating](https://yandex.com/dev/games/doc/en/concepts/metric.md#product) and [ARPDAU](https://yandex.com/dev/games/doc/en/concepts/metric.md#monetization) of at least 1.5 RUB, launch [paid promotion](https://yandex.com/dev/games/doc/en/concepts/start-screen.md) — advertising in the catalog and on other games' pages.
### Add promotions {#promos}
[Promotions](https://yandex.com/dev/games/doc/en/console/promo-and-discounts.md) help attract players, increase in-app purchases, and energize the community. Time your promotion to a Yandex Games themed event or launch your own.