--- metadata: - name: generator content: Diplodoc Platform v5.54.4 alternate: - https://yandex.com/dev/games/doc/en/concepts/ranking-and-featuring.md - https://yandex.com/dev/games/doc/hi/concepts/ranking-and-featuring.md - https://yandex.com/dev/games/doc/ko/concepts/ranking-and-featuring.md - https://yandex.com/dev/games/doc/ru/concepts/ranking-and-featuring.md - https://yandex.com/dev/games/doc/tr/concepts/ranking-and-featuring.md - https://yandex.com/dev/games/doc/vi/concepts/ranking-and-featuring.md - https://yandex.com/dev/games/doc/zh/concepts/ranking-and-featuring.md - href: en/concepts/ranking-and-featuring.md type: text/markdown title: Markdown version - href: ../llms.txt type: text/markdown title: llms.txt --- > **Documentation Index:** Fetch the complete configuration index at https://yandex.com/dev/games/doc/en/llms.txt # Organic promotion ## Ranking {#ranking} Ranking refers to how games are sorted in the Yandex Games catalog. Games are ranked based on ML algorithms that evaluate various metrics, including: - Completeness of the game card. - Rating. - Session count. - Session duration. - Number of returns. - Revenue. The games with the best metrics rise to the top of the [sections](#categories) and are first to catch the user's eye. The ML algorithm is constantly evaluating games. If you make significant improvements to your game, boosting its key metrics, this will be reflected in its ranking. ## Featuring {#featuring} Featuring is when a game is included in a themed collection compiled by Yandex Games. To track your game's readiness for featuring, evaluate the **Card Completion Progress**. **Card Completion Progress** is a tool that evaluates a game's ability to take full advantage of the Yandex Games toolkit for driving traffic. It doesn't directly assess the game's quality, but checks that all necessary materials are provided for it: game description, images and videos for promotion and advertising, texts, tags, and so on. Each language has its own completion percentage. The more fields are filled in, the higher it is. Track the card completeness in the Developer Console: 1. Access the [Games Console](https://games.yandex.com/console){.external} with your developer account. 1. In the upper-left corner of the Console, click **Games**. 1. Find a previously uploaded game in the [list](https://games.yandex.com/console/applications){.external} and click its name. 1. Go to the **Draft** → **Description and promotion** tab. 1. To see which fields are missing, hover over the completion percentage. ## Catalog sections {#categories} Displaying a game in certain catalog sections helps promote it. In each section, games are ranked based on [metrics](https://yandex.com/dev/games/doc/en/concepts/metric.md). The most popular ones are displayed first. ### New {#new-category} A section where new games appear once, upon their first publication. They remain there for a week. {% note info %} - To get your game into this section, create a new project and place it in a draft with a new ID. - Republishing with the same ID is considered a game update. In this case, the game will not appear in the **New** section. - According to the Yandex Games platform rules, it is prohibited to: - Upload a completely different game as an update ([item 1.24](https://yandex.com/dev/games/doc/en/concepts/requirements.md#1-24)). - Duplicate a game, meaning placing it in another draft so that it appears in the **New** section again ([item 3.6](https://yandex.com/dev/games/doc/en/concepts/requirements.md#3-6)). {% endnote %} While a game is in the **New** section, ML (Machine Learning) algorithms determine who to recommend it to. The recommendation system helps users find interesting games. Players spend more time in these games, make purchases, and return more often. As a result, the overall quality of games chosen by players improves. {% cut "How the recommendation system works" %} The recommendation system studies each new game: it shows it to different users several times and then evaluates its characteristics based on metrics. ![](../_images/promo/traffic.webp =600x) All games on the chart are divided into 3 groups, according to user metrics and their quality: 🔴 Red — quickly lose traffic after placement because they have weak indicators: ARPU and average play time per user. Usually these games have little content and optimization problems, no updates or activities that work to return and retain users. 🟡 Yellow — find their audience of players and gather much more traffic. After reaching a certain number of players, these games can maintain it even for a long time. 🟢 Green — games with better-than-average metrics. They build an audience and often become hits. Typically, developers regularly improve them: add new content, work on user motivation and retention. From these charts, we can draw conclusions: - Being in the **New** category provides less than 30% of traffic. - The main traffic comes from the recommendation system. The charts show that the recommendation system needs just one week to understand how good a game is and which users it suits. If a game has good metrics, the system will increase traffic to it. If they're poor — it will reduce traffic. {% endcut %} ### Popular {#popular-category} A section for additional promotion of promising games. Games for it are selected manually. The main criteria: - The game: - Is adapted for mobile and desktop devices. - Is translated into at least Russian and English. - Contains quality promotional materials. - Has good metrics. - The project uses various Yandex Games SDK methods. - Work is being done with player reviews. {% note info %} To suggest a game for the **Popular** section, write to [games-partners@yandex-team.com](mailto:games-partners@yandex-team.com){.external}. In your email, explain in detail what makes your project different from others. We will review the request and send a decision in a reply. {% endnote %} The **Popular** section is the same for all users with the same environment, but differs for: - desktop; - mobile devices; - different countries. It updates once a day.