---
metadata:
  - name: generator
    content: Diplodoc Platform v5.52.0
alternate:
  - https://yandex.com/dev/games/doc/en/concepts/analytics.md
  - https://yandex.com/dev/games/doc/ru/concepts/analytics.md
  - https://yandex.com/dev/games/doc/tr/concepts/analytics.md
  - https://yandex.com/dev/games/doc/zh/concepts/analytics.md
  - href: en/concepts/analytics.md
    type: text/markdown
    title: Markdown version
  - href: ../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/dev/games/doc/en/llms.txt

# Analytics

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Analytics helps make informed decisions about game development. The [Yandex Games Console](https://games.yandex.com/console){.external} has built-in tools for this. With their help, you can analyze metrics after publishing the game and track key indicators: from player count and playtime to monetization revenue.

Data analysis allows you to:

- Track audience growth dynamics and identify factors affecting new player acquisition.
- Evaluate monetization effectiveness and find the balance between revenue and user experience.
- Identify technical issues that may reduce game launch conversion.
- Make informed decisions about game changes based on real data, not assumptions.



## Analytics tools {#tools}

#|
|| **Tool** | **Description** | **Purpose** ||
|| [Total income](https://yandex.com/dev/games/doc/en/console/total-income.md) | Summary monetization information for all games. | Evaluate the overall financial performance of all projects and compare the profitability of different games. ||
|| [Control panel](https://yandex.com/dev/games/doc/en/console/control-panel.md) | Key game metrics, alerts about important events, and charts showing player distribution by country and device. | Get an overview of the game's status and respond to critical changes in time. ||
|| [Metrics](https://yandex.com/dev/games/doc/en/concepts/metric.md) | Statistics on product, financial, and technical metrics. | Analyze player behavior, evaluate gameplay quality, and compare metrics with category leaders. ||
|| [Purchase metrics](https://yandex.com/dev/games/doc/en/console/purchase-metrics.md) | Statistics on in-app purchases: revenue, paying players, popular items, and transactions. | Optimize pricing, identify popular items, and increase purchase conversion. ||
|| [Reviews](https://yandex.com/dev/games/doc/en/console/reviews.md) | User reviews about the game and your responses. | Learn player opinions, identify issues, communicate directly with the audience, and improve the game's reputation. ||
|| [Yandex Metrica](https://yandex.com/dev/games/doc/en/concepts/yandex-metrica.md) | Web analytics tool for detailed analysis and custom report configuration. | Set up custom goals and events, build conversion funnels, analyze user behavior, create audience segments. ||
|#

{% note info %}

Data for most metrics is updated with a delay of 2−3 days. [YAN metrics](https://yandex.com/dev/games/doc/en/concepts/metric.md#yan) are updated on the same day.

{% endnote %}



## Working with metrics {#work-with-metrics}

Metric widgets in the Developer Console have a consistent interface:

- Metrics have tooltips ![SVG](../_images/icons/info.svg)</svg> with additional information.
- Filters are available for many widgets. Use them to refine the data slice by period, device type, country, or specific product.
- Metrics of category leaders are available for comparison. Their display can be disabled.
- To download a table with metric values for each day of the selected period, click ![SVG](../_images/icons/download.svg)</svg> in the upper right corner of the widget.



## Analytics best practices {#best-practices}

- **Regularly track key metrics.** Pay attention to [game rating](https://yandex.com/dev/games/doc/en/concepts/metric.md#product), [player retention](https://yandex.com/dev/games/doc/en/concepts/metric.md#player-retention), and [game conversion](https://yandex.com/dev/games/doc/en/concepts/metric.md#conversion).
- **Respond to alerts.** The control panel shows important notifications about declining metrics or game issues.
- **Compare with competitors.** Use category leader data to evaluate the growth potential of your metrics.
- **Test hypotheses through experiments.** Don't make changes blindly — use A/B tests to evaluate their effectiveness.
- **Analyze metrics holistically.** Growth in one metric may negatively affect others. For example, increasing the amount of advertising may increase revenue but reduce player retention.
- **Consider seasonality.** Player activity may vary depending on the day of the week, holidays, and other factors. The recommended minimum observation period is 7 days.