Creates retargeting lists.

  1. Restrictions
  2. Request
  3. Response


Maximum of 2,000 retargeting lists per advertiser.

Maximum of 1000 retargeting lists per method call.


Request structure in JSON format:

  "method": "add",
  "params": { /* params */
    "RetargetingLists": [{  /* RetargetingListAddItem */
      "Type": ( RETARGETING | AUDIENCE ),
      "Name": (string), /* required */
      "Description": (string),
      "Rules": [{  /* RetargetingListRuleItem */
        "Arguments": [{  /* RetargetingListRuleArgumentItem */
           "MembershipLifeSpan": (int),
           "ExternalId": (long) /* required */
        }, ... ], /* required */
        "Operator": ( "ALL" | "ANY" | "NONE" ) /* required */
      }, ... ] /* required */
    }, ... ] /* required */
Parameter Type Description Required
Params structure (for JSON) / AddRequest structure (for SOAP)
RetargetingLists array of RetargetingListAddItem Retargeting lists to add. Yes
RetargetingListAddItem structure
Type RetargetingListTypeEnum

Type of retargeting list. See the section Type of retargeting lists.

The default value is RETARGETING.

Name string Name of the retargeting list (maximum of 250 characters). Yes
Description string Text note for the retargeting list (maximum of 4096 characters). No
Rules array of RetargetingListRuleItem Rules for selecting site users. In order for the retargeting list to apply, the user must meet all the rules at once.

For restrictions on user selection rules and examples of the structure, see the section Rules for user selection.

RetargetingListRuleItem structure
Arguments array of RetargetingListRuleArgumentItem

Goals and segments.

See the section Goals and segments.

Operator RetargetingListRuleOperatorEnum

Logical operator for the retargeting list:

  • ALL — The rule is met if the user completed all the goals and is included in all the segments.

  • ANY — The rule is met if the user completed at least one of the goals or the user's session is included in at least one of the segments.

  • NONE — The rule is met if the user didn't complete any of the goals and the user's session isn't included in any of the segments.

RetargetingListRuleArgumentItem structure
MembershipLifeSpan int

The number of days (from 1 to 540) for checking for a goal conversion.

For Yandex.Metrica segments and Yandex.Audience segments, this parameter is not used, and the passed value is ignored.

For Yandex.Metrica goals
ExternalId long

ID of the goal or segment.



Response structure in JSON format:

  "result": { /* result */
    "AddResults": [{  /* ActionResult */
      "Id": (long),
      "Warnings": [{  /* ExceptionNotification */
        "Code": (int), /* required */
        "Message": (string), /* required */
        "Details": (string)
      }, ... ],
      "Errors": [{  /* ExceptionNotification */
        "Code": (int), /* required */
        "Message": (string), /* required */
        "Details": (string)
      }, ... ] 
    }, ... ]
Parameter Type Description
Result structure (for JSON) / AddResponse structure (for SOAP)
AddResults array of ActionResult Results of adding retargeting lists.
ActionResult structure
Id long ID of the created retargeting list. Returned if there aren't any errors. See the section Operations on object arrays.
Warnings array of ExceptionNotification

Warnings that occurred during the operation.

Errors array of ExceptionNotification

Errors that occurred during the operation.