Types of strategies

Strategy type Name
AVERAGE_CPA

“Optimize conversions” and keep the average CPA

See the description in the Help for Yandex.Direct.

AVERAGE_CPA_PER_CAMPAIGN

“Optimizing the number of conversions”, CPA for the whole campaign

See the description in the Help for Yandex.Direct.

AVERAGE_CPA_PER_FILTER

“Optimizing the number of conversions”, CPA for each filter

See the description in the Help for Yandex.Direct.

AVERAGE_CPC

“Optimize clicks” and limit by average CPC

See the description in the Help for Yandex.Direct.

AVERAGE_CPC_PER_CAMPAIGN

“Optimizing the number of clicks”, CPC for the whole campaign

See the description in the Help for Yandex.Direct.

AVERAGE_CPC_PER_FILTER

“Optimizing the number of clicks”, CPC for each filter

See the description in the Help for Yandex.Direct.

AVERAGE_CPI

“Optimize number of app installations” and keep the average CPI

See the description in the Help for Yandex.Direct.

AVERAGE_ROI

“Optimize ROI”

See the description in the Help for Yandex.Direct.

CP_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS

“Decrease price for repeat impressions”, custom period

See the description in the Help for Yandex.Direct.