get

Gets information about a portfolio strategy.

Request

Request structure in JSON format:


      "params" : { /* required */
        "Page" : {
            "Limit" : (long),
            "Offset" : (long)
        },
        "SelectionCriteria" : { /* required */
            "Ids" : [ (long) ],
            "Types" : [ ("AVERAGE_CPC"|"AVERAGE_CPA"|"PAY_FOR_CONVERSION"|"WB_MAXIMUM_CONVERSION_RATE"|"WB_MAXIMUM_CLICKS"|"AVERAGE_CRR"|"PAY_FOR_CONVERSION_CRR"|"AVERAGE_CPC_PER_CAMPAIGN"|"AVERAGE_CPC_PER_FILTER"|"AVERAGE_CPA_PER_CAMPAIGN"|"AVERAGE_CPA_PER_FILTER"|"PAY_FOR_CONVERSION_PER_CAMPAIGN"|"PAY_FOR_CONVERSION_PER_FILTER"|"UNKNOWN") ],
            "IsArchived" : ("YES"|"NO")
        },
        "FieldNames" : [ ("Id"|"AttributionModel"|"CounterIds"|"PriorityGoals"|"Type"|"Name"|"StatusArchived") ] /* required */,
        "StrategyMaximumClicksFieldNames" : [ ("WeeklySpendLimit"|"BidCeiling"|"CustomPeriodBudget"|"BudgetType") ],
        "StrategyMaximumConversionRateFieldNames" : [ ("WeeklySpendLimit"|"BidCeiling"|"GoalId"|"CustomPeriodBudget"|"BudgetType") ],
        "StrategyAverageCpcFieldNames" : [ ("AverageCpc"|"WeeklySpendLimit"|"CustomPeriodBudget"|"BudgetType") ],
        "StrategyAverageCpaFieldNames" : [ ("AverageCpa"|"GoalId"|"WeeklySpendLimit"|"BidCeiling"|"ExplorationBudget"|"CustomPeriodBudget"|"BudgetType") ],
        "StrategyAverageCpaMultipleGoalsFieldNames" : [ ("WeeklySpendLimit"|"BidCeiling"|"ExplorationBudget"|"CustomPeriodBudget"|"BudgetType") ],
        "StrategyPayForConversionFieldNames" : [ ("Cpa"|"GoalId"|"WeeklySpendLimit"|"CustomPeriodBudget"|"BudgetType") ],
        "StrategyPayForConversionMultipleGoalsFieldNames" : [ ("GoalId"|"WeeklySpendLimit"|"CustomPeriodBudget") ],
        "StrategyAverageCpaPerCampaignFieldNames" : [ ("AverageCpa"|"GoalId"|"WeeklySpendLimit"|"BidCeiling"|"ExplorationBudget"|"CustomPeriodBudget"|"BudgetType") ],
        "StrategyPayForConversionPerCampaignFieldNames" : [ ("Cpa"|"GoalId"|"WeeklySpendLimit"|"CustomPeriodBudget"|"BudgetType") ],
        "StrategyPayForConversionPerFilterFieldNames" : [ ("Cpa"|"GoalId"|"WeeklySpendLimit"|"CustomPeriodBudget"|"BudgetType") ],
        "StrategyAverageCpaPerFilterFieldNames" : [ ("FilterAverageCpa"|"GoalId"|"WeeklySpendLimit"|"BidCeiling"|"ExplorationBudget"|"CustomPeriodBudget"|"BudgetType") ],
        "StrategyAverageCpcPerCampaignFieldNames" : [ ("AverageCpc"|"WeeklySpendLimit"|"BidCeiling"|"CustomPeriodBudget"|"BudgetType") ],
        "StrategyAverageCpcPerFilterFieldNames" : [ ("FilterAverageCpc"|"WeeklySpendLimit"|"BidCeiling"|"CustomPeriodBudget"|"BudgetType") ],
        "StrategyAverageCrrFieldNames" : [ ("Crr"|"GoalId"|"WeeklySpendLimit"|"ExplorationBudget"|"CustomPeriodBudget"|"BudgetType") ],
        "StrategyPayForConversionCrrFieldNames" : [ ("Crr"|"GoalId"|"WeeklySpendLimit"|"CustomPeriodBudget"|"BudgetType") ]
    }

Parameter

Type

Description

Required

params structure (for JSON) / GetRequest (for SOAP)

Page

LimitOffset

Structure that defines the page for paginated selection of data.

No

SelectionCriteria

SelectionCriteria

Criteria for selecting portfolio strategies.

To get all of an advertiser's portfolio strategies, leave SelectionCriteria empty.

No

FieldNames

array of CampaignFieldEnum

Names of parameters to get that are common to all portfolio strategies.

Yes

StrategyMaximumClicksFieldNames

array for StrategyMaximumClicksFieldNames

Names of parameters for a WB_MAXIMUM_CLICKS strategy.

No

StrategyMaximumConversionRateFieldNames

array for StrategyMaximumConversionRateFieldNames

Names of parameters for a WB_MAXIMUM_CONVERSION_RATE strategy.

No

StrategyAverageCpcFieldNames

array for StrategyAverageCpcFieldNames

Names of parameters for an AVERAGE_CPC strategy.

No

StrategyAverageCpaFieldNames

array for StrategyAverageCpaFieldNames

Names of parameters for an AVERAGE_CPA strategy.

No

StrategyAverageCpaMultipleGoalsFieldNames

array of StrategyAverageCpaMultipleGoalsFieldNames

Names of parameters for an "AVERAGE_CPA_MULTIPLE_GOALS" strategy.

No

StrategyPayForConversionFieldNames

array for StrategyPayForConversionFieldNames

Names of parameters for a PAY_FOR_CONVERSION strategy.

No

StrategyPayForConversionMultipleGoalsFieldNames

array of StrategyPayForConversionMultipleGoalsFieldNames

Names of parameters for a "PAY_FOR_CONVERSION_MULTIPLE_GOALS" strategy.

No

StrategyAverageCpaPerCampaignFieldNames

array for StrategyAverageCpaPerCampaignFieldNames

Names of parameters for an AVERAGE_CPA_PER_CAMPAIGN strategy.

No

StrategyPayForConversionPerCampaignFieldNames

array for StrategyPayForConversionPerCampaignFieldNames

Names of parameters for a PAY_FOR_CONVERSION_PER_CAMPAIGN strategy.

No

StrategyPayForConversionPerFilterFieldNames

array for StrategyPayForConversionPerFilterFieldNames

Names of parameters for a PAY_FOR_CONVERSION_PER_FILTER strategy.

No

StrategyAverageCpaPerFilterFieldNames

array for StrategyAverageCpaPerFilterFieldNames

Names of parameters for an AVERAGE_CPA_PER_FILTER strategy.

No

StrategyAverageCpcPerCampaignFieldNames

array for StrategyAverageCpcPerCampaignFieldNames

Names of parameters for an AVERAGE_CPC_PER_CAMPAIGN strategy.

No

StrategyAverageCpcPerFilterFieldNames

array for StrategyAverageCpcPerFilterFieldNames

Names of parameters for an AVERAGE_CPC_PER_FILTER strategy.

No

StrategyAverageCrrFieldNames

array for StrategyAverageCrrFieldNames

Names of parameters for an AVERAGE_CRR strategy.

No

StrategyPayForConversionCrrFieldNames

array for StrategyPayForConversionCrrFieldNames

Names of parameters for a PAY_FOR_CONVERSION_CRR strategy.

No

SelectionCriteria structure

Ids

array of long

Selects strategies with the specified IDs. Maximum of 1000 items in the array.

No

Types

array for StrategyTypeEnum

Selects strategies with the specified types. See Display strategies.

No

IsArchived

YesNoEnum

Selects archived or non-archived strategies.

No

Response

Response structure in JSON format:


    "params" : { /* required */
        "Strategies" : [{ /* required */
            "Id" : (long),
            "AttributionModel" : ("LC"|"LSC"|"FC"|"LYDC"|"LSCCD"|"FCCD"|"LYDCCD"),
            "Type" : (string),
            "Name" : (string) /* required */,
            "CounterIds" : {
                "Items" : [ (long) ] /* required */
            },
            "PriorityGoals" : {
                "Items" : [{ /* required */
                    "GoalId" : (long) /* required */,
                    "Value" : (long) /* required */,
                    "IsMetrikaSourceOfValue" : ("YES"|"NO")
                } ]
            },
            "WbMaximumClicks" : {
                "WeeklySpendLimit" : (long) /* required */,
                "CustomPeriodBudget": { /* nillable */
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
                "BidCeiling" : (long)
            },
            "WbMaximumConversionRate" : {
                "WeeklySpendLimit" : (long) /* required */,
                "CustomPeriodBudget": { /* nillable */
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
                "BidCeiling" : (long),
                "GoalId" : (long) /* required */
            },
            "AverageCpc" : {
                "AverageCpc" : (long) /* required */,
                "WeeklySpendLimit" : (long), /* nillable */
                "CustomPeriodBudget": { /* nillable */
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */
            },
            "AverageCpa" : {
                "AverageCpa" : (long) /* required */,
                "GoalId" : (long) /* required */,
                "WeeklySpendLimit" : (long), /* nillable */
                "CustomPeriodBudget": { /* nillable */
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
                "BidCeiling" : (long),
                "ExplorationBudget" : { /* nillable */
                  "MinimumExplorationBudget" : (long) /* required */,
                  "IsMinimumExplorationBudgetCustom" : ("YES"|"NO") /* required */
                }
            },
            "PayForConversion" : {
                "Cpa" : (long) /* required */,
                "GoalId" : (long) /* required */,
                "WeeklySpendLimit" : (long), /* nillable */
                "CustomPeriodBudget": { /* nillable */
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */
            },
            "AverageCpaPerCampaign" : {
                "AverageCpa" : (long) /* required */,
                "GoalId" : (long) /* required */,
                "WeeklySpendLimit" : (long), /* nillable */
                "CustomPeriodBudget": { /* nillable */
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
                "BidCeiling" : (long),
                "ExplorationBudget" : { /* nillable */
                  "MinimumExplorationBudget" : (long) /* required */,
                  "IsMinimumExplorationBudgetCustom" : ("YES"|"NO") /* required */
                }
            },
            "PayForConversionPerCampaign" : {
                "Cpa" : (long) /* required */,
                "GoalId" : (long) /* required */,
                "WeeklySpendLimit" : (long), /* nillable */
                "CustomPeriodBudget": { /* nillable */
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */
            },
            "PayForConversionPerFilter" : {
                "Cpa" : (long) /* required */,
                "GoalId" : (long) /* required */,
                "WeeklySpendLimit" : (long), /* nillable */
                "CustomPeriodBudget": { /* nillable */
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */
            },
            "AverageCpaPerFilter" : {
                "FilterAverageCpa" : (long) /* required */,
                "GoalId" : (long) /* required */,
                "WeeklySpendLimit" : (long), /* nillable */
                "CustomPeriodBudget": { /* nillable */
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
                "BidCeiling" : (long),
                "ExplorationBudget" : { /* nillable */
                  "MinimumExplorationBudget" : (long) /* required */,
                  "IsMinimumExplorationBudgetCustom" : ("YES"|"NO") /* required */
                }
            },
            "AverageCpcPerCampaign" : {
                "AverageCpc" : (long) /* required */,
                "WeeklySpendLimit" : (long), /* nillable */
                "CustomPeriodBudget": { /* nillable */
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
                "BidCeiling" : (long)
            },
            "AverageCpcPerFilter" : {
                "FilterAverageCpc" : (long),
                "WeeklySpendLimit" : (long), /* nillable */
                "CustomPeriodBudget": { /* nillable */
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
                "BidCeiling" : (long)
            },
            "AverageCrr" : {
                "Crr" : (integer) /* required */,
                "GoalId" : (long) /* required */,
                "WeeklySpendLimit" : (long), /* nillable */
                "CustomPeriodBudget": { /* nillable */
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
                "ExplorationBudget" : { /* nillable */
                  "MinimumExplorationBudget" : (long) /* required */,
                  "IsMinimumExplorationBudgetCustom" : ("YES"|"NO") /* required */
                }
            },
            "PayForConversionCrr" : {
                "Crr" : (integer) /* required */,
                "GoalId" : (long) /* required */,
                "WeeklySpendLimit" : (long), /* nillable */
                "CustomPeriodBudget": { /* nillable */
                  "SpendLimit": (long),
                  "StartDate": (string),
                  "EndDate": (string),
                  "AutoContinue": ("YES" | "NO")
                },
                "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */
            }
        } ]
    }

Parameter

Type

Description

params structure (for JSON) / AddRequest structure (for SOAP)

Strategies

array of StrategiesGetItem

Portfolio strategy

StrategiesGetItem structure

Id

long

Portfolio strategy ID.

AttributionModel

AttributionModelEnum

The attribution model used for optimizing conversions (see Attribution model in Yandex Direct Help).

Possible values:

  • FC — First click.
  • LC — Last click.
  • LSC — Last significant (non-direct) click.
  • LYDC — Last click from Yandex Direct.
  • LSCCD — Last significant (non-direct) cross-device click.
  • FCCD — First cross-device click.
  • LYDCCD — Last Yandex Direct cross-device click.

The default value is LYDC.

Type

long

Strategy type. See Display strategies

Name

String

Portfolio strategy name.

CounterIds

ArrayOfInteger

The IDs of Yandex Metrica tags installed on the advertiser's website (see Yandex Metrica: evaluate your ad performance in Yandex Direct Help).

PriorityGoals

PriorityGoalsArray

Priority goals for automatic bid adjustments.

If the array is omitted, automatic bid adjustments are used for obtaining the maximum number of engaged sessions (see Engaged session figures in Yandex Direct Help).

You can't add more than 30 priority goals.

WbMaximumClicks

StrategyMaximumClicksGet

Parameters of the Optimize clicks strategy. Limited by weekly budget.

WbMaximumConversionRate

StrategyMaximumConversionRateGet

Parameters of the Optimize conversions strategy without specifying the average CPA.

AverageCpc

StrategyAverageCpcGet

Parameters of the Optimize clicks strategy. Limited by average CPC.

AverageCpa

StrategyAverageCpaGet

Parameters of the Optimize conversions strategy. Maintain the average CPA.

AverageCrr

StrategyAverageCrrGet

Parameters of the strategy Optimize cost revenue ratio. Maintain the average cost revenue ratio.

PayForConversionCrr

StrategyPayForConversionCrrGet

Parameters of the strategy Optimize cost revenue ratio. Pay per conversion.

PayForConversion

StrategyPayForConversionGet

Parameters of the Optimize conversions strategy. Pay per conversion.

AverageCpaPerCampaign

StrategyAverageCpaPerCampaignGet

Parameters of the Optimizing the number of conversions strategy with per-campaign CPA.

PayForConversionPerCampaign

StrategyPayForConversionPerCampaignGet

Parameters of the Optimizing the number of conversions strategy. Pay per conversion.

PayForConversionPerFilter

StrategyPayForConversionPerFilterGet

Parameters of the Optimizing the number of conversions strategy. Pay per conversion.

AverageCpaPerFilter

StrategyAverageCpaPerFilterGet

Parameters of the Optimizing the number of conversions strategy with per-filter CPA.

AverageCpcPerCampaign

StrategyAverageCpcPerCampaignGet

Parameters of the Optimizing the number of clicks strategy with per-campaign CPC.

AverageCpcPerFilter

StrategyAverageCpcPerFilterGet

Parameters of the Optimizing the number of clicks strategy with per-filter CPC.

PriorityGoalsArray structure

Items

array of PriorityGoalsItem

A set of priority goals and corresponding conversion values.

PriorityGoalsItem structure

GoalId

long

ID of the Yandex Metrica goal to prioritize when automatically adjusting bids. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

A value of 12 corresponds to the "Engaged sessions" goal.

Value

long

The conversion value is a monetary estimation of the advertiser's profit when the goal is completed, in the advertiser's currency, multiplied by 1,000,000. The higher the conversion value, the higher the priority to achieve conversions for this goal.

IsMetrikaSourceOfValue

YesNoEnum

Priority goal value source: Yandex Metrica goal. The YES value is only used for strategies with cost revenue ratio.

StrategyMaximumClicksGet structure

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

BidCeiling

long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

StrategyMaximumConversionRateGet structure

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

BidCeiling

long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

The value 13 indicates priority goals. Allowed if the PriorityGoals array specifies at least one goal that is different from engaged sessions.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

StrategyAverageCpcGet structure

AverageCpc

long

The average CPC in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

StrategyAverageCpaGet structure

AverageCpa

long

The average goal cost in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

BidCeiling

long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

ExplorationBudget

ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

StrategyAverageCrrGet structure

Crr

int

Average cost revenue ratio.

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

ExplorationBudget

ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

StrategyPayForConversionGet structure

Cpa

long

The goal cost in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum CPA values are listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency must be at least the value of the Cpa parameter multiplied by 20. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

StrategyPayForConversionCrrGet structure

Crr

int

Average cost revenue ratio.

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

StrategyAverageCpaPerCampaignGet structure

AverageCpa

long

The average goal cost in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

BidCeiling

long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

ExplorationBudget

ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

StrategyPayForConversionPerCampaignGet structure

Cpa

long

The goal cost in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum CPA values are listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency must be at least the value of the Cpa parameter multiplied by 20. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

StrategyPayForConversionPerFilterGet structure

Cpa

long

The goal cost in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum CPA values are listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency must be at least the value of the Cpa parameter multiplied by 20. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

StrategyAverageCpaPerFilterGet structure

FilterAverageCpa

long

The average default goal cost per filter in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

BidCeiling

long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

ExplorationBudget

ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

StrategyAverageCpcPerCampaignGet structure

AverageCpc

long

The average CPC in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

BidCeiling

long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

StrategyAverageCpcPerFilterGet structure

FilterAverageCpc

long

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

BidCeiling

long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

ExplorationBudget structure

MinimumExplorationBudget

long

Minimum budget value.

Acceptable value: between 0 and the weekly budget (if set).

IsMinimumExplorationBudgetCustom

YesNoEnum

A flag indicating a custom minimum budget.

CustomPeriodBudget structure

SpendLimit

long

Budget size for a custom period.

StartDate

string

Start of the budget period.

EndDate

string

End of the budget period.

AutoContinue

YesNoEnum

Flag to autocontinue the budget period.

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