Creative (Creative)
The Creative object contains the parameters of a creative that was created in Ad Builder.
The same creative can be used in multiple ads.
Servicing
You can build creatives only in the Yandex Direct web interface, an exception are creatives for video extensions that can be created in the Creatives service by the add method. You can't edit creatives.
To get creatives, use the Creatives service and the get method.
To create an ad with a creative, use the Ads.add method. To replace the creative in an ad, use the Ads.update method.
Type of creative
The following types of creatives are currently available in the Yandex Direct API:
|
Type of creative |
Suitable for ad types |
Description |
|
IMAGE_CREATIVE |
IMAGE_AD with subtypes TEXT_AD_BUILDER_AD and MOBILE_APP_AD_BUILDER_AD CPM_BANNER_AD |
Image creative. See Creative Ad Builder in Yandex Direct Help. |
|
HTML5_CREATIVE |
CPM_BANNER_AD |
HTML5 banner or image banner in JPG, PNG or GIF format, uploaded as a file. |
|
VIDEO_EXTENSION_CREATIVE |
TEXT_AD |
Creative for video extensions. See Creative Ad Builder for video extensions in Yandex Direct Help. |
|
CPC_VIDEO_CREATIVE |
CPC_VIDEO_AD |
Creative for video ads in the “Text & Image Ads” campaigns. See the section Video ads / Creative Ad Builder in the Help for Yandex Direct. |
|
CPM_VIDEO_CREATIVE |
CPM_VIDEO_AD |
Creative for video ads in display campaigns. See Video advertising / How to launch in Yandex Direct Help. |
|
SMART_CREATIVE |
SMART_AD |
Creative for smart banners in the “Smart banners” campaigns. See Smart banners in Yandex Direct Help. |