update: TextCampaign parameters

Request structure in JSON format:

{
  "method": "update",
  "params": {
    "Campaigns": [{  /* CampaignUpdateItem */
      ...
      "TextCampaign": {  /* TextCampaignUpdateItem */
        "BiddingStrategy": {  /* TextCampaignStrategy */
          "Search": {  /* TextCampaignSearchStrategy */
            "BiddingStrategyType": ( "AVERAGE_CPA" | ... | "WEEKLY_CLICK_PACKAGE" ), /* required */
            "PlacementTypes" : {
              "SearchResults" : ( "YES" | "NO" ),
              "ProductGallery" : ( "YES" | "NO" ),
              "DynamicPlaces" : ( "YES" | "NO" )
            },
            "WbMaximumClicks": {  /* StrategyMaximumClicks */
              "WeeklySpendLimit": (long),
              "BidCeiling": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              }
            },
            "WbMaximumConversionRate": {  /* StrategyMaximumConversionRate */
              "WeeklySpendLimit": (long),
              "BidCeiling": (long), /* nillable */
              "GoalId": (long),
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              }
            },
            "AverageCpc": {  /* StrategyAverageCpc */
              "AverageCpc": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
            },
            "AverageCpa": {  /* StrategyAverageCpa */
              "AverageCpa": (long),
              "GoalId": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
              "BidCeiling": (long), /* nillable */
              "ExplorationBudget" : { /* nillable */
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES") /* required */
              }
            },
            "AverageCpaMultipleGoals": {  /* StrategyAverageCpaMultipleGoals */
              "WeeklySpendLimit": (long), /* nillable */
              "BidCeiling": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "ExplorationBudget" : {
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES"| "NO") /* required */
              }
            },
            "WeeklyClickPackage": {  /* StrategyWeeklyClickPackage */
              "ClicksPerWeek": (long),
              "AverageCpc": (long), /* nillable */
              "BidCeiling": (long) /* nillable */
            },
            "AverageRoi": {  /* StrategyAverageRoi */
              "ReserveReturn": (int),
              "RoiCoef": (long),
              "GoalId": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
              "BidCeiling": (long), /* nillable */
              "Profitability": (long), /* nillable */
              "ExplorationBudget" : { /* nillable */
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES") /* required */
              }
            },
            "AverageCrr": {  /* StrategyAverageCrr */
              "Crr": (int),
              "GoalId": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
              "ExplorationBudget" : { /* nillable */
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES") /* required */
              }
            },
            "PayForConversionCrr": {  /* StrategyPayForConversionCrr */
              "Crr": (int),
              "GoalId": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
            },
            "PayForConversion" : { /* StrategyPayForConversion */
              "Cpa" : (long),
              "GoalId" : (long),
              "WeeklySpendLimit" : (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
            },
            "PayForConversionMultipleGoals" : { /* StrategyPayForConversionMultipleGoals */
              "WeeklySpendLimit" : (long) /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              }
            }
          },
          "Network": {  /* TextCampaignNetworkStrategy */
            "BiddingStrategyType": ( "AVERAGE_CPA" | ... | "WEEKLY_CLICK_PACKAGE" ), /* required */
            "NetworkDefault": {  /* StrategyNetworkDefault */
              "LimitPercent": (int)
            },
            "WbMaximumClicks": {  /* StrategyMaximumClicks */
              "WeeklySpendLimit": (long),
              "BidCeiling": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
            },
            "WbMaximumConversionRate": {  /* StrategyMaximumConversionRate */
              "WeeklySpendLimit": (long),
              "BidCeiling": (long), /* nillable */
              "GoalId": (long),
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
            },
            "AverageCpc": {  /* StrategyAverageCpc */
              "AverageCpc": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
            },
            "AverageCpa": {  /* StrategyAverageCpa */
              "AverageCpa": (long),
              "GoalId": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
              "BidCeiling": (long), /* nillable */
              "ExplorationBudget" : { /* nillable */
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES") /* required */
              }
            },
            "AverageCpaMultipleGoals": {  /* StrategyAverageCpaMultipleGoals */
              "WeeklySpendLimit": (long), /* nillable */
              "BidCeiling": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "ExplorationBudget" : {
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES"| "NO") /* required */
              }
            },
            "WeeklyClickPackage": {  /* StrategyWeeklyClickPackage */
              "ClicksPerWeek": (long),
              "AverageCpc": (long), /* nillable */
              "BidCeiling": (long) /* nillable */
            },
            "AverageRoi": {  /* StrategyAverageRoi */
              "ReserveReturn": (int),
              "RoiCoef": (long),
              "GoalId": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
              "BidCeiling": (long), /* nillable */
              "Profitability": (long), /* nillable */
              "ExplorationBudget" : { /* nillable */
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES") /* required */
              }
            },
            "AverageCrr": {  /* StrategyAverageCrr */
              "Crr": (int),
              "GoalId": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
              "ExplorationBudget" : { /* nillable */
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES") /* required */
              }
            },
            "PayForConversionCrr": {  /* StrategyPayForConversionCrr */
              "Crr": (int),
              "GoalId": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
            },
            "PayForConversion" : { /* StrategyPayForConversion */
              "Cpa" : (long),
              "GoalId" : (long),
              "WeeklySpendLimit" : (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
            },
            "PayForConversionMultipleGoals" : { /* StrategyPayForConversionMultipleGoals */
              "WeeklySpendLimit" : (long) /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              }
            }
          }
        },
        "Settings": [{  /* TextCampaignSetting */
          "Option": ( "ADD_METRICA_TAG" | ... | "REQUIRE_SERVICING" ), /* required */
          "Value": ( "YES" | "NO" ) /* required */
        }, ... ],
        "CounterIds": {  /* ArrayOfInteger */
          "Items": [(int), ... ] /* required */
        }, /* nillable */
        "RelevantKeywords": {  /* RelevantKeywordsSetting */
          "BudgetPercent": (int),
          "OptimizeGoalId": (long) /* nillable */
        }, /* nillable */
        "PriorityGoals": { /* PriorityGoalsUpdateSetting */
          "Items": [{ /* PriorityGoalsUpdateItem */
            "GoalId": (long), /* required */
            "Value": (long), /* required */
            "Operation": ( "SET" ), /* required */
            "IsMetrikaSourceOfValue": ( "YES" | "NO" )
          }, ... ] /* required */
        }, /* nillable */
        "TrackingParams" : (string),
        "AttributionModel": ( "FC" | "LC" | "LSC" | "LYDC" | "FCCD" | "LSCCD" | "LYDCCD" | "AUTO" ),
        "PackageBiddingStrategy": {
          "StrategyId": (long),
          "StrategyFromCampaignId": (long),
          "Platforms" : {
            "SearchResult" : ( "YES" | "NO" ) /* required */,
            "ProductGallery" : ( "YES" | "NO" ) /* required */,
            "Network" : ( "YES" | "NO" ) /* required */,
            "DynamicPlaces" : ( "YES" | "NO" )
          }
        },
        "NegativeKeywordSharedSetIds" : { /* nillable */
          "Items" : [ (long) ] /* required */
        }
      }
    }, ... ] /* required */
  }
}

Parameter

Type

Description

Required

TextCampaignUpdateItem structure

Settings

array of TextCampaignSetting

Array of settings that only accept the values YES or NO.

No

CounterIds

ArrayOfInteger, nillable

The IDs of Yandex Metrica tags installed on the advertiser's website (see Yandex Metrica: evaluate your ad performance in Yandex Direct Help).

No

RelevantKeywords

RelevantKeywordsSetting, nillable

Settings for impressions for related keywords (see Impressions for related keywords in Yandex Direct Help).

To disable displays for related keywords, pass null (nil).

No

TrackingParams

string

URL parameters for templates.

AttributionModel

AttributionModelEnum

The attribution model used for optimizing conversions (see Attribution model in Yandex Direct Help).

Possible values:

  • FC — First click.
  • LC — Last click.
  • LSC — Last significant (non-direct) click.
  • LYDC — Last click from Yandex Direct.
  • FCCD – First cross-device click.
  • LSCCD – Last significant (non-direct) cross-device click.
  • LYDCCD – Last cross-device click from Yandex Direct.
  • AUTO – Automatic attribution.

No

PackageBiddingStrategy

TextCampaignPackageBiddingStrategyUpdate, nillable

Links a campaign to the specified strategy. If Null (nil), the campaign is unlinked from the portfolio strategy. In this case, be sure to pass a new value for BiddingStrategy.

You can't pass the following parameters in this field:

  • BiddingStrategy.
  • PriorityGoals.
  • CounterIds.
  • AttributionModel.

To pass these parameters, unlink the campaign from the portfolio strategy: specify a new value for BiddingStrategy and reset the PackageBiddingStrategy: null parameter value.

No

BiddingStrategy

TextCampaignStrategy

Display strategy.

No

PriorityGoals

PriorityGoalsUpdateSetting, nillable

Priority goals for automatic bid adjustments.

null (nil) — Delete the set of priority goals. In this case, automatic bid adjustments are used to obtain the maximum number of engaged sessions (see Engaged session figures in Yandex Direct Help).

You can't add more than 30 priority goals.

When passing the AverageCpaMultipleGoals or PayForConversionMultipleGoals parameter.

NegativeKeywordSharedSetIds

ArrayOfLong, nillable

IDs of sets of negative keywords. Maximum of 3 items in the array.

To get the IDs of sets, use the NegativeKeywordSharedSets.get method.

No

TextCampaignSetting structure

Option

TextCampaignSettingsEnum

Setting name:

  • ADD_METRICA_TAG
  • ADD_OPENSTAT_TAG
  • ADD_TO_FAVORITES
  • ENABLE_AREA_OF_INTEREST_TARGETING
  • ENABLE_COMPANY_INFO
  • ENABLE_EXTENDED_AD_TITLE
  • ENABLE_SITE_MONITORING
  • EXCLUDE_PAUSED_COMPETING_ADS
  • MAINTAIN_NETWORK_CPC
  • REQUIRE_SERVICING

Yes

Value

YesNoEnum

Setting value.

Yes

RelevantKeywordsSetting structure

BudgetPercent

int

Maximum percent of the budget to be spent on clicks on related keywords (from 1 to 100).

If the RelevantKeywordsSetting structure was previously omitted from the campaign

OptimizeGoalId

long, nillable

ID of the Yandex Metrica goal. Statistics on conversions for this goal are used for optimizing related keywords.

All goals available for the campaign can be used, including composite (multi-step) goals. For more information about goals, see Goals and conversions in Yandex Metrica Help. To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

The following values are also allowed:

  • 0 — Related keywords are optimized for all the goals available for the campaign.

  • null (nil) — No optimization for goals.

If the parameter is omitted and the campaign doesn't have a RelevantKeywordsSetting structure (impressions for related keywords are disabled), the default value is 0.

Alert

If the strategy of your campaign is WB_MAXIMUM_CONVERSION_RATE, AVERAGE_CPA, or AVERAGE_ROI, the optimization will use the goal (or goals) you set in the GoalId parameter, no matter what OptimizeGoalId is set to.

No

PriorityGoalsUpdateSetting structure

Items

array of PriorityGoalsUpdateItem

A new set of priority goals and conversion values to replace the existing set.

Yes

PriorityGoalsUpdateItem structure

GoalId

long

ID of the Yandex Metrica goal to prioritize when automatically adjusting bids. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

A value of 12 corresponds to the "Engaged sessions" goal.

Yes

Value

long

The conversion value is a monetary estimation of the advertiser's profit when the goal is completed, in the advertiser's currency, multiplied by 1,000,000. The higher the conversion value, the higher the priority to achieve conversions for this goal.

Yes

Operation

OperationEnum

Type of action with the set of priority goals. Currently, only the SET value is available.

Yes

IsMetrikaSourceOfValue

YesNoEnum

Priority goal value source: Yandex Metrica goal. The YES value is only used for strategies with cost revenue ratio.

If the BiddingStrategyType parameter is set to AVERAGE_CRR or PAY_FOR_CONVERSION_CRR

TextCampaignPackageBiddingStrategyUpdate structure

StrategyId

long

Portfolio strategy ID.

No

StrategyFromCampaignId

long

ID of the campaign the portfolio strategy was created from.

No

Platforms

TextCampaignPlatforms

Ad placement platform.

No

TextCampaignPlatforms structure

SearchResult

YesNoEnum

Search results.

Yes

ProductGallery

YesNoEnum

Product gallery.

Yes

Network

YesNoEnum

Yandex Advertising Network.

Yes

DynamicPlaces

YesNoEnum

Dynamic placements in search results.

No

TextCampaignStrategy structure

Search

TextCampaignSearchStrategy

Display strategy in search results.

No

Network

TextCampaignNetworkStrategy

Display strategy in ad networks.

No

TextCampaignSearchStrategy structure

BiddingStrategyType

TextCampaignSearchStrategyTypeEnum

The type of display strategy in search results:

  • HIGHEST_POSITION
  • WB_MAXIMUM_CLICKS
  • WB_MAXIMUM_CONVERSION_RATE
  • AVERAGE_CPC
  • AVERAGE_CPA
  • AVERAGE_ROI
  • AVERAGE_CRR
  • PAY_FOR_CONVERSION
  • PAY_FOR_CONVERSION_CRR
  • WEEKLY_CLICK_PACKAGE
  • SERVING_OFF

For information about the compatibility of strategies in search results and ad networks, see the section Display strategies.

Yes

PlacementTypes

TextCampaignSearchStrategyPlacementTypes

Placements in search results.

No

WbMaximumClicks

StrategyMaximumClicks

Parameters of the Optimize clicks strategy. Limited by weekly budget.

When the BiddingStrategyType parameter is set to WB_MAXIMUM_CLICKS

WbMaximumConversionRate

StrategyMaximumConversionRate

Parameters of the Optimize conversions strategy without specifying the average CPA.

When the BiddingStrategyType parameter is set to WB_MAXIMUM_CONVERSION_RATE

AverageCpc

StrategyAverageCpc

Parameters of the Optimize clicks strategy. Limited by average CPC.

When the BiddingStrategyType parameter is set to AVERAGE_CPC

AverageCpa

StrategyAverageCpa

Parameters of the Optimize conversions strategy. Maintain the average CPA.

When the BiddingStrategyType parameter is set to AVERAGE_CPA

AverageCpaMultipleGoals

StrategyAverageCpaMultipleGoalsAdd

Parameters of the Maximize conversions pay-per-click strategy. Maintain the average CPA for multiple goals.
Be sure to simultaneously pass the PriorityGoals array with at least two priority goals, and specify the target CPA for each goal as the Value.

When the BiddingStrategyType parameter is set to AVERAGE_CPA_MULTIPLE_GOALS

AverageRoi

StrategyAverageRoi

Parameters of the Optimize ROI strategy.

When the BiddingStrategyType parameter is set to AVERAGE_ROI

AverageCrr

StrategyAverageCrr

Parameters of the strategy Optimize cost revenue ratio. Maintain the average cost revenue ratio.

When the BiddingStrategyType parameter is set to AVERAGE_CRR

PayForConversionCrr

StrategyPayForConversionCrr

Parameters of the strategy Optimize cost revenue ratio. Pay per conversion.

When the BiddingStrategyType parameter is set to PAY_FOR_CONVERSION_CRR

PayForConversion

StrategyPayForConversion

Parameters of the Optimize conversions strategy. Pay per conversion.

When the BiddingStrategyType parameter is set to PAY_FOR_CONVERSION

PayForConversionMultipleGoals

StrategyPayForConversionMultipleGoalsAdd

Parameters of the Maximize conversions pay-per-conversion strategy for each of the specified goals.
Be sure to simultaneously pass the PriorityGoals array with at least two priority goals, and specify the target CPA for each goal as the Value.

When the BiddingStrategyType parameter is set to PAY_FOR_CONVERSION

WeeklyClickPackage

StrategyWeeklyClickPackage

Parameters of the Optimize clicks strategy. Limited by click package.

When the BiddingStrategyType parameter is set to WEEKLY_CLICK_PACKAGE

TextCampaignNetworkStrategy structure

BiddingStrategyType

TextCampaignNetworkStrategyTypeEnum

The type of display strategy in ad networks:

  • NETWORK_DEFAULT
  • MAXIMUM_COVERAGE
  • WB_MAXIMUM_CLICKS
  • WB_MAXIMUM_CONVERSION_RATE
  • AVERAGE_CPC
  • AVERAGE_CPA
  • AVERAGE_ROI
  • AVERAGE_CRR
  • PAY_FOR_CONVERSION
  • PAY_FOR_CONVERSION_CRR
  • WEEKLY_CLICK_PACKAGE
  • SERVING_OFF

For information about the compatibility of strategies in search results and ad networks, see the section Display strategies.

Yes

NetworkDefault

StrategyNetworkDefault

Settings for impressions in ad networks based on the settings for search.

If a search strategy other than HIGHEST_POSITION is selected, pass an empty structure.

When the BiddingStrategyType parameter is set to NETWORK_DEFAULT

WbMaximumClicks

StrategyMaximumClicks

Parameters of the Optimize clicks strategy. Limited by weekly budget.

When the BiddingStrategyType parameter is set to WB_MAXIMUM_CLICKS

WbMaximumConversionRate

StrategyMaximumConversionRate

Parameters of the Optimize conversions strategy without specifying the average CPA.

When the BiddingStrategyType parameter is set to WB_MAXIMUM_CONVERSION_RATE

AverageCpc

StrategyAverageCpc

Parameters of the Optimize clicks strategy. Limited by average CPC.

When the BiddingStrategyType parameter is set to AVERAGE_CPC

AverageCpa

StrategyAverageCpa

Parameters of the Optimize conversions strategy. Maintain the average CPA.

When the BiddingStrategyType parameter is set to AVERAGE_CPA

AverageCpaMultipleGoals

StrategyAverageCpaMultipleGoalsAdd

Parameters of the Maximize conversions pay-per-click strategy. Maintain the average CPA for multiple goals.
Be sure to simultaneously pass the PriorityGoals array with at least two priority goals, and specify the target CPA for each goal as the Value.

When the BiddingStrategyType parameter is set to AVERAGE_CPA_MULTIPLE_GOALS

AverageRoi

StrategyAverageRoi

Parameters of the Optimize ROI strategy.

When the BiddingStrategyType parameter is set to AVERAGE_ROI

AverageCrr

StrategyAverageCrr

Parameters of the strategy Optimize cost revenue ratio. Maintain the average cost revenue ratio.

When the BiddingStrategyType parameter is set to AVERAGE_CRR

PayForConversionCrr

StrategyPayForConversionCrr

Parameters of the strategy Optimize cost revenue ratio. Pay per conversion.

When the BiddingStrategyType parameter is set to PAY_FOR_CONVERSION_CRR

PayForConversion

StrategyPayForConversion

Parameters of the Optimize conversions strategy. Pay per conversion.

When the BiddingStrategyType parameter is set to PAY_FOR_CONVERSION

PayForConversionMultipleGoals

StrategyPayForConversionMultipleGoalsAdd

Parameters of the Maximize conversions pay-per-conversion strategy for each of the specified goals.
Be sure to simultaneously pass the PriorityGoals array with at least two priority goals, and specify the target CPA for each goal as the Value.

When the BiddingStrategyType parameter is set to PAY_FOR_CONVERSION

WeeklyClickPackage

StrategyWeeklyClickPackage

Parameters of the Optimize clicks strategy. Limited by click package.

When the BiddingStrategyType parameter is set to WEEKLY_CLICK_PACKAGE

TextCampaignSearchStrategyPlacementTypes structure

SearchResults

YesNoEnum

Search results.

No

ProductGallery

YesNoEnum

Product gallery.

No

DynamicPlaces

YesNoEnum

Dynamic placements in search results.

No

StrategyMaximumClicks structure

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No

BidCeiling

long, nillable

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

StrategyMaximumConversionRate structure

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No

BidCeiling

long, nillable

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

No

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

The value 13 indicates priority goals. Allowed if the PriorityGoals array specifies at least one goal that is different from engaged sessions.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

StrategyAverageCpc structure

AverageCpc

long

The average CPC in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No

WeeklySpendLimit

long, nillable

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

If the budget type is changed while editing the campaign, the original type must be passed with a NULL value.

For example, if you change the budget type from weekly to custom period, make sure to pass NULL in the "WeeklySpendLimit" field.

No

StrategyAverageCpa structure

AverageCpa

long

The average goal cost in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

No

WeeklySpendLimit

long, nillable

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

If the budget type is changed while editing the campaign, the original type must be passed with a NULL value.

For example, if you change the budget type from weekly to custom period, make sure to pass NULL in the "WeeklySpendLimit" field.

No

BidCeiling

long, nillable

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

No

ExplorationBudget

ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

If the field is not set, the minimum budget won't change.

To set the default value, pass ExplorationBudget=NULL.

To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES".

If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.

No

StrategyAverageCpaMultipleGoalsAdd structure

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

BidCeiling

long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

No

ExplorationBudget

ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings).

To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES".

If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.

No

StrategyAverageRoi structure

ReserveReturn

int

The maximum percentage of saved funds that can be returned to advertising (spent) if the forecasted return on investment exceeds the value of the RoiCoef parameter.

A value from 0 to 100 as a multiple of ten: 0, 10, 20... 100.

No

RoiCoef

long

The desired average return on investment per week. The value represents the ratio between sales profits and ad costs, multiplied by 1,000,000. The value must be an integer. If the value is not a multiple of 10,000, the last 4 digits are reset to zero (which is the same as discarding extra decimal digits).

No

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

The value 13 indicates priority goals. Allowed if the PriorityGoals array specifies at least one goal that is different from engaged sessions.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

No

WeeklySpendLimit

long, nillable

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

If the budget type is changed while editing the campaign, the original type must be passed with a NULL value.

For example, if you change the budget type from weekly to custom period, make sure to pass NULL in the "WeeklySpendLimit" field.

No

BidCeiling

long, nillable

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

No

Profitability

long, nillable

The percentage of revenue that is the cost value of products or services.

The value is a percentage multiplied by 1,000,000. The value must be an integer between 0 and 100,000,000 (which corresponds to 100%). If the value is not a multiple of 10,000, the last 4 digits are reset to zero (which is the same as discarding extra decimal digits).

No

ExplorationBudget

ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

If the field is not set, the minimum budget won't change.

To set the default value, pass ExplorationBudget=NULL.

To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES".

If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.

No

StrategyAverageCrr structure

Crr

int

Average cost revenue ratio.

Yes

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

If the budget type is changed while editing the campaign, the original type must be passed with a NULL value.

For example, if you change the budget type from weekly to custom period, make sure to pass NULL in the "WeeklySpendLimit" field.

No

ExplorationBudget

ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

If the field is not set, the minimum budget won't change.

To set the default value, pass ExplorationBudget=NULL.

To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES".

If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.

No

StrategyPayForConversionCrr structure

Crr

int

Average cost revenue ratio.

Yes

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

If the budget type is changed while editing the campaign, the original type must be passed with a NULL value.

For example, if you change the budget type from weekly to custom period, make sure to pass NULL in the "WeeklySpendLimit" field.

No

StrategyPayForConversion structure

Cpa

long

The goal cost in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum CPA values are listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

No

WeeklySpendLimit

long, nillable

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency must be at least the value of the Cpa parameter multiplied by 20. To get the list of currencies, use the Dictionaries.get method.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

If the budget type is changed while editing the campaign, the original type must be passed with a NULL value.

For example, if you change the budget type from weekly to custom period, make sure to pass NULL in the "WeeklySpendLimit" field.

No

PayForConversionMultipleGoals structure

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency must be at least the value of the Cpa parameter multiplied by 20. To get the list of currencies, use the Dictionaries.get method.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

StrategyWeeklyClickPackage structure

ClicksPerWeek

long

Desired number of clicks per week.

No

AverageCpc

long, nillable

The average CPC in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

The AverageCpc and BidCeiling parameters are mutually exclusive. If you've previously specified the BidCeiling parameter and now you want to set AverageCpc, simultaneously pass null (nil) for BidCeiling.

No

BidCeiling

long, nillable

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

The AverageCpc and BidCeiling parameters are mutually exclusive. If you've previously specified the AverageCpc parameter and now you want to set BidCeiling, simultaneously pass null (nil) for AverageCpc.

No

StrategyNetworkDefault structure

LimitPercent

int

The maximum percentage of the budget to spend on displays in ad networks. The value is a multiple of ten: 10, 20, ..., 100.

If the strategy changes and this parameter if not specified, the default value is used — 100.

If a search strategy other than HIGHEST_POSITION is selected, the parameter is not used and the passed value is ignored.

No

ExplorationBudget structure

MinimumExplorationBudget

long

Minimum budget value.

Acceptable value: between 0 and the weekly budget (if set).

Yes, if the request includes the ExplorationBudget structure.

IsMinimumExplorationBudgetCustom

YesNoEnum

A flag indicating a custom minimum budget.

Yes, if the request includes the ExplorationBudget structure.

CustomPeriodBudget structure

SpendLimit

long

Budget size for a custom period.

Yes

StartDate

string

Start of the budget period.

Yes

EndDate

string

End of the budget period.

Yes

AutoContinue

YesNoEnum

Flag to autocontinue the budget period.

Yes