add: DynamicTextCampaign parameters

Request structure in JSON format:

{
  "method": "add",
  "params": {
    "Campaigns": [{  /* CampaignAddItem */
      ...
      "DynamicTextCampaign": {  /* DynamicTextCampaignAddItem */
        "BiddingStrategy": {  /* DynamicTextCampaignStrategyAdd */
          "Search": {  /* DynamicTextCampaignSearchStrategyAdd */
            "BiddingStrategyType": ( "AVERAGE_CPA" | ... | "WEEKLY_CLICK_PACKAGE" ), /* required */
            "PlacementTypes" : {
              "SearchResults" : ( "YES" | "NO" ),
              "ProductGallery" : ( "YES" | "NO" ),
              "DynamicPlaces" : ( "YES" | "NO" )
            },
            "WbMaximumClicks": {  /* StrategyMaximumClicksAdd */
              "WeeklySpendLimit": (long), /* required */
              "BidCeiling": (long),
              "CustomPeriodBudget": {
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              }
            },
            "WbMaximumConversionRate": {  /* StrategyMaximumConversionRateAdd */
              "WeeklySpendLimit": (long), /* required */
              "BidCeiling": (long),
              "GoalId": (long), /* required */
              "CustomPeriodBudget": {
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              }
            },
            "AverageCpc": {  /* StrategyAverageCpcAdd */
              "AverageCpc": (long), /* required */
              "WeeklySpendLimit": (long),
              "CustomPeriodBudget": {
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              }
            },
            "AverageCpa": {  /* StrategyAverageCpaAdd */
              "AverageCpa": (long), /* required */
              "GoalId": (long), /* required */
              "WeeklySpendLimit": (long),
              "CustomPeriodBudget": {
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BidCeiling": (long),
              "ExplorationBudget" : {
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES") /* required */
              }
            },
            "WeeklyClickPackage": {  /* StrategyWeeklyClickPackageAdd */
              "ClicksPerWeek": (long), /* required */
              "AverageCpc": (long),
              "BidCeiling": (long)
            },
            "AverageRoi": {  /* StrategyAverageRoiAdd */
              "ReserveReturn": (int), /* required */
              "RoiCoef": (long), /* required */
              "GoalId": (long), /* required */
              "WeeklySpendLimit": (long),
              "CustomPeriodBudget": {
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BidCeiling": (long),
              "Profitability": (long),
              "ExplorationBudget" : {
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES") /* required */
              }
            },
            "AverageCrr": {  /* StrategyAverageCrrAdd */
              "Crr": (int), /* required */
              "GoalId": (long), /* required */
              "WeeklySpendLimit": (long),
              "CustomPeriodBudget": {
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "ExplorationBudget" : {
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES") /* required */
              }
            },
            "PayForConversionCrr" : {  /* StrategyPayForConversionCrrAdd */
              "Crr": (int), /* required */
              "GoalId": (long), /* required */
              "WeeklySpendLimit" : (long),
              "CustomPeriodBudget": {
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              }
            },
            "PayForConversion" : { /* StrategyPayForConversionAdd */
              "Cpa" : (long) /* required */,
              "GoalId" : (long) /* required */,
              "WeeklySpendLimit" : (long),
              "CustomPeriodBudget": {
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              }
            }
          }, /* required */
          "Network": {  /* DynamicTextCampaignNetworkStrategyAdd */
            "BiddingStrategyType": ( "SERVING_OFF" ) /* required */
          } /* required */
        }, /* required */
        "Settings": [{  /* DynamicTextCampaignSetting */
          "Option": ( "ADD_METRICA_TAG" | ... | "REQUIRE_SERVICING" ), /* required */
          "Value": ( "YES" | "NO" ) /* required */
        }, ... ],
        "PlacementTypes": [{  /* DynamicTextCampaignPlacementTypes */
          "Type": ( "SEARCH_RESULTS" | "PRODUCT_GALLERY" ), /* required */
          "Value": ( "YES" | "NO" ) /* required */
        }, ... ],
        "CounterIds": {  /* ArrayOfInteger */
          "Items": [(int), ... ] /* required */
        },
        "PriorityGoals": { /* PriorityGoalsArray */
          "Items": [{ /* PriorityGoalsItem */
            "GoalId": (long), /* required */
            "Value": (long), /* required */
            "IsMetrikaSourceOfValue": ( "YES" | "NO" )
          }, ... ] /* required */
        },
        "TrackingParams" : (string),
        "AttributionModel": ( "FC" | "LC" | "LSC" | "LYDC" | "FCCD" | "LSCCD" | "LYDCCD" | "AUTO" ),
        "PackageBiddingStrategy": {
          "StrategyId": (long),
          "StrategyFromCampaignId": (long)
        },
        "NegativeKeywordSharedSetIds" : { /* nillable */
          "Items" : [ (long) ] /* required */
        }
      }
    }, ... ] /* required */
  }
}

Parameter

Type

Description

Required

DynamicTextCampaignAddItem structure

BiddingStrategy

DynamicTextCampaignStrategyAdd

Display strategy.

No if PackageBiddingStrategy is specified

Settings

array of DynamicTextCampaignSetting

Array of settings that only accept the values YES or NO.

No

PlacementTypes

array of DynamicTextCampaignPlacementTypes

Ad placements in search results.

Note

When creating a campaign, the "Dynamic placements in search results" placement type takes the same value as the "Search results" type (SearchResults field). In the future, we'll add the ability to manage the "Dynamic placements in search results" type through the API.

No

CounterIds

ArrayOfInteger

The IDs of Yandex Metrica tags installed on the advertiser's website (see Yandex Metrica: evaluate your ad performance in Yandex Direct Help).

No

PriorityGoals

PriorityGoalsArray

Priority goals for automatic bid adjustments.

If the array is omitted, automatic bid adjustments are used for obtaining the maximum number of engaged sessions (see Engaged session figures in Yandex Direct Help).

You can't add more than 30 priority goals.

No

TrackingParams

string

URL parameters for templates.

AttributionModel

AttributionModelEnum

The attribution model used for optimizing conversions (see Attribution model in Yandex Direct Help).

Possible values:

  • FC — First click.
  • LC — Last click.
  • LSC — Last significant (non-direct) click.
  • LYDC — Last click from Yandex Direct.
  • FCCD – First cross-device click.
  • LSCCD – Last significant (non-direct) cross-device click.
  • LYDCCD – Last cross-device click from Yandex Direct.
  • AUTO – Automatic attribution.

The default value is AUTO.

No

PackageBiddingStrategy

DynamicTextCampaignPackageBiddingStrategyAdd

Links a campaign to the specified strategy.

You can't pass the following parameters in this field:

  • BiddingStrategy.
  • PriorityGoals.
  • CounterIds.
  • AttributionModel.

To pass these parameters, unlink the campaign from the portfolio strategy: specify a new value for BiddingStrategy and reset the PackageBiddingStrategy: null parameter value.

No if BiddingStrategy is specified

NegativeKeywordSharedSetIds

ArrayOfLong, nillable

IDs of sets of negative keywords. Maximum of 3 items in the array.

To get the IDs of sets, use the NegativeKeywordSharedSets.get method.

No

DynamicTextCampaignSetting structure

Option

DynamicTextCampaignSettingsEnum

Setting name:

  • ADD_METRICA_TAG

  • ADD_OPENSTAT_TAG

  • ADD_TO_FAVORITES

  • ENABLE_AREA_OF_INTEREST_TARGETING

  • ENABLE_COMPANY_INFO

  • ENABLE_EXTENDED_AD_TITLE

  • ENABLE_SITE_MONITORING

  • REQUIRE_SERVICING

Yes

  • CAMPAIGN_EXACT_PHRASE_MATCHING_ENABLED

No

Value

YesNoEnum

Setting value.

Yes

DynamicTextCampaignPlacementTypes structure

Type

DynamicTextCampaignPlacementTypesEnum

Type of ad placement in search results:

  • SEARCH_RESULTS — In search results.
  • PRODUCT_GALLERY — In the product gallery.

Yes

Value

YesNoEnum

Setting value.

Yes

DynamicTextCampaignPackageBiddingStrategyAdd structure

StrategyId

long

Portfolio strategy ID.

StrategyFromCampaignId

long

ID of the campaign the portfolio strategy was created from.

No

PriorityGoalsArray structure

Items

array of PriorityGoalsItem

A set of priority goals and corresponding conversion values.

Yes

PriorityGoalsItem structure

GoalId

long

ID of the Yandex Metrica goal to prioritize when automatically adjusting bids. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

A value of 12 corresponds to the "Engaged sessions" goal.

Yes

Value

long

The conversion value is a monetary estimation of the advertiser's profit when the goal is completed, in the advertiser's currency, multiplied by 1,000,000. The higher the conversion value, the higher the priority to achieve conversions for this goal.

Yes

IsMetrikaSourceOfValue

YesNoEnum

Priority goal value source: Yandex Metrica goal. The YES value is only used for strategies with cost revenue ratio.

If the BiddingStrategyType parameter is set to AVERAGE_CRR or PAY_FOR_CONVERSION_CRR

DynamicTextCampaignStrategyAdd structure

Search

DynamicTextCampaignSearchStrategyAdd

Display strategy in search results.

Yes

Network

DynamicTextCampaignNetworkStrategyAdd

Display strategy in ad networks.

Yes

DynamicTextCampaignSearchStrategyAdd structure

BiddingStrategyType

DynamicTextCampaignSearchStrategyTypeEnum

The type of display strategy in search results:

  • HIGHEST_POSITION
  • WB_MAXIMUM_CLICKS
  • WB_MAXIMUM_CONVERSION_RATE
  • AVERAGE_CPC
  • AVERAGE_CPA
  • AVERAGE_ROI
  • AVERAGE_CRR
  • PAY_FOR_CONVERSION
  • PAY_FOR_CONVERSION_CRR
  • WEEKLY_CLICK_PACKAGE

Yes

PlacementTypes

DynamicTextCampaignSearchStrategyPlacementTypes

Placements in search results.

No

WbMaximumClicks

StrategyMaximumClicksAdd

Parameters of the Optimize clicks strategy. Limited by weekly budget.

When the BiddingStrategyType parameter is set to WB_MAXIMUM_CLICKS

WbMaximumConversionRate

StrategyMaximumConversionRateAdd

Parameters of the Optimize conversions strategy without specifying the average CPA.

When the BiddingStrategyType parameter is set to WB_MAXIMUM_CONVERSION_RATE

AverageCpc

StrategyAverageCpcAdd

Parameters of the Optimize clicks strategy. Limited by average CPC.

When the BiddingStrategyType parameter is set to AVERAGE_CPC

AverageCpa

StrategyAverageCpaAdd

Parameters of the Optimize conversions strategy. Maintain the average CPA.

When the BiddingStrategyType parameter is set to AVERAGE_CPA

AverageRoi

StrategyAverageRoiAdd

Parameters of the Optimize ROI strategy.

When the BiddingStrategyType parameter is set to AVERAGE_ROI

AverageCrr

StrategyAverageCrrAdd

Parameters of the strategy Optimize cost revenue ratio. Maintain the average cost revenue ratio.

When the BiddingStrategyType parameter is set to AVERAGE_CRR

PayForConversion

StrategyPayForConversionAdd

Parameters of the Optimize conversions strategy. Pay per conversion.

When the BiddingStrategyType parameter is set to PAY_FOR_CONVERSION

PayForConversionCrr

StrategyPayForConversionCrrAdd

Parameters of the strategy Optimize cost revenue ratio. Pay per conversion.

When the BiddingStrategyType parameter is set to PAY_FOR_CONVERSION_CRR

WeeklyClickPackage

StrategyWeeklyClickPackageAdd

Parameters of the Optimize clicks strategy. Limited by click package.

When the BiddingStrategyType parameter is set to WEEKLY_CLICK_PACKAGE

DynamicTextCampaignNetworkStrategyAdd structure

BiddingStrategyType

DynamicTextCampaignNetworkStrategyTypeEnum

The type of display strategy in ad networks. Only one value is available: SERVING_OFF.

Yes

DynamicTextCampaignSearchStrategyPlacementTypes structure

SearchResults

YesNoEnum

Search results.

No

ProductGallery

YesNoEnum

Product gallery.

No

DynamicPlaces

YesNoEnum

Dynamic placements in search results.

No

StrategyMaximumClicksAdd structure

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes

BidCeiling

long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

StrategyMaximumConversionRateAdd structure

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes

BidCeiling

long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

No

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

The value 13 indicates priority goals. Allowed if the array specifies at least one goal that is different from engaged sessions.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

StrategyAverageCpcAdd structure

AverageCpc

long

The average CPC in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

StrategyAverageCpaAdd structure

AverageCpa

long

The average goal cost in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes

BidCeiling

long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

No

ExplorationBudget

ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings).

To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES".

If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.

No

StrategyAverageRoiAdd structure

ReserveReturn

int

The maximum percentage of saved funds that can be returned to advertising (spent) if the forecasted return on investment exceeds the value of the RoiCoef parameter.

A value from 0 to 100 as a multiple of ten: 0, 10, 20... 100.

Yes

RoiCoef

long

The desired average return on investment per week. The value represents the ratio between sales profits and ad costs, multiplied by 1,000,000. The value must be an integer. If the value is not a multiple of 10,000, the last 4 digits are reset to zero (which is the same as discarding extra decimal digits).

Yes

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

The value 13 indicates priority goals. Allowed if the array specifies at least one goal that is different from engaged sessions.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

BidCeiling

long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

No

Profitability

long

The percentage of revenue that is the cost value of products or services.

The value is a percentage multiplied by 1,000,000. The value must be an integer between 0 and 100,000,000 (which corresponds to 100%). If the value is not a multiple of 10,000, the last 4 digits are reset to zero (which is the same as discarding extra decimal digits).

No

ExplorationBudget

ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings).

To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES".

If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.

No

StrategyAverageCrrAdd structure

Crr

int

Average cost revenue ratio.

Yes

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

ExplorationBudget

ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings).

To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES".

If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.

No

PayForConversionAdd structure

Cpa

long

The goal cost in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum CPA values are listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Yes

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency must be at least the value of the Cpa parameter multiplied by 20. To get the list of currencies, use the Dictionaries.get method.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

StrategyPayForConversionCrrAdd structure

Crr

int

Average cost revenue ratio.

Yes

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

Yes

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

No

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

No

StrategyWeeklyClickPackageAdd structure

ClicksPerWeek

long

Desired number of clicks per week.

Yes

AverageCpc

long

The average CPC in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

The AverageCpc and BidCeiling parameters are mutually exclusive. You can't specify both of them.

No

BidCeiling

long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

No

ExplorationBudget structure

MinimumExplorationBudget

long

Minimum budget value.

Acceptable value: between 0 and the weekly budget (if set).

Yes, if the request includes the ExplorationBudget structure.

IsMinimumExplorationBudgetCustom

YesNoEnum

A flag indicating a custom minimum budget.

Yes, if the request includes the ExplorationBudget structure.

CustomPeriodBudget structure

SpendLimit

long

Budget size for a custom period.

Yes

StartDate

string

Start of the budget period.

Yes

EndDate

string

End of the budget period.

Yes

AutoContinue

YesNoEnum

Flag to autocontinue the budget period.

Yes