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> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/dev/direct/doc/en/llms.txt

# Types of strategies


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**Strategy type**
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**Name**
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AVERAGE_CPA
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"Maximize conversions", maintain the average CPA

See the [description](https://yandex.com/support/direct/en/strategies/average-cpa.html) in Yandex Direct Help
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AVERAGE_CPA_MULTIPLE_GOALS
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"Maximize conversions" pay-per-click strategy, maintain the average CPA for multiple goals

See the [description](https://yandex.com/support/direct/en/strategies/average-cpa.html) in Yandex Direct Help
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AVERAGE_CPC
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"Maximize clicks", limited by average CPC

See the [description](https://yandex.com/support/direct/en/strategies/average-cpc.html) in the Yandex Direct Help.
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AVERAGE_CRR
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"Maximize conversions", maintain the specified CRR

See the [description](https://yandex.com/support/direct/en/strategies/average-crr.html) in Yandex Direct Help
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CP_AVERAGE_CPV
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"Pay per view", over a period

See the [description](https://yandex.com/support/direct/en/strategies/maximum-video-views.html) in Yandex Direct Help
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CP_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS
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"Decrease cost for repeat impressions", over a period

See the [description](https://yandex.com/support/direct/en/strategies/decrease-price-for-repeat-impressions.html) in Yandex Direct Help
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CP_MAXIMUM_IMPRESSIONS
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"Maximize impressions at minimal cost", over a period

See the [description](https://yandex.com/support/direct/en/strategies/maximize-impressions-for-lowest-price.html) in Yandex Direct Help
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HIGHEST_POSITION
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"Maximize clicks with manual bids"

See the [description](https://yandex.com/support/direct/en/strategies/manual-strategy.html) in Yandex Direct Help
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MANUAL_CPM
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"Maximize clicks with manual bids" (for display campaigns)

See the [description](https://yandex.com/support/direct/en/strategies/manual-strategy.html) in Yandex Direct Help
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MAX_PROFIT
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"Maximize profit": the optimal CPA is selected and continuously updated based on the profit per conversion metric, allowing your business to maximize its actual profit

See the [description](https://yandex.com/support/direct/en/ru/strategies/maximum-profit) in Yandex Direct Help
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PAY_FOR_CONVERSION
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"Maximize conversions" pay-per-conversion strategy

See the [description](https://yandex.com/support/direct/en/strategies/average-cpa.html) in Yandex Direct Help
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PAY_FOR_CONVERSION_CRR
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"Maximize conversions" pay-per-conversion strategy optimized based on CRR

See the [description](https://yandex.com/support/direct/en/strategies/average-crr.html) in Yandex Direct Help
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PAY_FOR_CONVERSION_MULTIPLE_GOALS
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"Maximize conversions" pay-per-conversion strategy for each of the specified goals

See the [description](https://yandex.com/support/direct/en/strategies/average-cpa.html) in Yandex Direct Help
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SERVING_OFF
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Displays are disabled
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UNKNOWN
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Reserved for strategies that are not supported in this version of the API.
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WB_AVERAGE_CPV
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"Pay per view", weekly

See the [description](https://yandex.com/support/direct/en/strategies/maximum-video-views.html) in Yandex Direct Help
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WB_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS
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"Decrease cost for repeat impressions", weekly

See the [description](https://yandex.com/support/direct/en/strategies/decrease-price-for-repeat-impressions.html) in Yandex Direct Help
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WB_MAXIMUM_CLICKS
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"Maximize clicks", limited by weekly budget

See the [description](https://yandex.com/support/direct/en/strategies/average-cpc.html) in Yandex Direct Help
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WB_MAXIMUM_CONVERSION_RATE
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"Maximize clicks", without specifying the average CPA

See the [description](https://yandex.com/support/direct/en/strategies/weekly-budget.html) in Yandex Direct Help
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WB_MAXIMUM_IMPRESSIONS
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"Maximize impressions at minimal cost", weekly

See the [description](https://yandex.com/support/direct/en/strategies/maximize-impressions-for-lowest-price.html) in Yandex Direct Help
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WEEKLY_CLICK_PACKAGE
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"Maximize clicks", limited by click package

See the [description](https://yandex.com/support/direct/en/strategies/weekly-package.html) in Yandex Direct Help


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|# 

For information about how the set of strategies depends on the campaign type, as well as the compatibility of strategies in search results and in ad networks, see the section [Display strategies](https://yandex.com/dev/direct/doc/objects/campaign-strategies.html).