---
metadata:
  - name: generator
    content: Diplodoc Platform v5.50.6
alternate:
  - https://yandex.com/dev/direct/doc/en/annex/campaign-options.md
  - https://yandex.com/dev/direct/doc/ru/annex/campaign-options.md
sourcePath: en/ref-v5/annex/campaign-options.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/dev/direct/doc/en/llms.txt

# Campaign settings (Option parameter)


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**Setting name**
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**Description**
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ADD_METRICA_TAG
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Automatically add the `yclid` tag with a unique click ID to the ad link. Use this tag to more accurately track the performance of your campaigns in Yandex Metrica (see [Yandex Metrica: evaluate your promotion performance](https://yandex.com/support/direct/en/statistics/metrika.html) in Yandex Direct Help).

The default value is YES.
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ADD_OPENSTAT_TAG
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Append an OpenStat tag to the landing page URL when a user clicks the ad.

The default value is NO.
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ADD_TO_FAVORITES
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Add the campaign to your favorites, in order to filter by it in the web interface.

The default value is NO.
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CAMPAIGN_EXACT_PHRASE_MATCHING_ENABLED
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Enables exact keyword matching inside the campaign (see [Selecting ads by exact keyword match](https://yandex.com/support/direct/en/keywords/exact-phrase-match.html)[Selecting ads by exact keyword match](https://yandex.com/support/direct/en/keywords/exact-phrase-match.html))

The default value is NO.
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DAILY_BUDGET_ALLOWED
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This setting is no longer relevant. Always returns YES.
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ENABLE_AREA_OF_INTEREST_TARGETING
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Enable area of interest targeting (enhanced geographical targeting).

The default value is YES.
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ENABLE_COMPANY_INFO
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When serving ads on Yandex Maps, add company information from Yandex Business Directory to the ad.

The default value is YES.
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ENABLE_EXTENDED_AD_TITLE
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Enable inserting part of the ad text in the title (see [Extended Ad Title in ads](https://yandex.ru/support/direct-tooltips/text-substitution.html)[Extended Ad Title in ads](https://yandex.com/support/direct-tooltips/text-substitution.html) in the Help for Yandex Direct).

The default value is YES.


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ENABLE_SITE_MONITORING
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Stop impressions when the site is unavailable (see [Мониторинг сайта](https://yandex.com/support/direct/en/campaigns/site-monitoring.html)[Site monitoring](https://yandex.com/support/direct/campaigns/site-monitoring.html) in Yandex Direct Help).

The default value is NO.
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EXCLUDE_PAUSED_COMPETING_ADS
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When calculating forecasted bids, ignore bids in competitors' ads that are paused in accordance with time targeting.

The default value is NO.
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MAINTAIN_NETWORK_CPC
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Keep the average CPC in ad networks lower than the average CPC in search results.

This setting is only used for the HIGHEST_POSITION search strategy and the NETWORK_DEFAULT strategy in ad networks. For all other strategies, this setting is not used and the passed value is ignored.

The default value is YES.


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REQUIRE_SERVICING
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Switch the campaign to being handled by a personal manager.

If the user doesn't have any campaigns handled by a manager, you can only set the value to NO. Trying to set it to YES will automatically change it to NO and trigger a warning. The default value is NO.

If the user already has at least one campaign handled by a manager, you can set the value to either YES or NO. The default value is YES. You can't change the value from YES to NO.
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SHARED_ACCOUNT_ENABLED
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The shared account is enabled.
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ALTERNATIVE_TEXTS_ENABLED
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Optimize ad texts for queries. See [Optimization of ad texts for search queries](https://yandex.com/support/direct/en/ru/efficiency/reformulation) in Yandex Direct Help.
|# 

For information on how the set of options depends on the campaign type, see the section [Campaign parameters](https://yandex.com/dev/direct/doc/objects/campaign-params.html).