Campaign settings (Option parameter)

Setting name

Description

ADD_METRICA_TAG

Automatically add the yclid tag with a unique click ID to the ad link. Use this tag to more accurately track the performance of your campaigns in Yandex Metrica (see Yandex Metrica: evaluate your promotion performance in Yandex Direct Help).

The default value is YES.

ADD_OPENSTAT_TAG

Append an OpenStat tag to the landing page URL when a user clicks the ad.

The default value is NO.

ADD_TO_FAVORITES

Add the campaign to your favorites, in order to filter by it in the web interface.

The default value is NO.

CAMPAIGN_EXACT_PHRASE_MATCHING_ENABLED

Enables exact keyword matching inside the campaign (see Selecting ads by exact keyword matchSelecting ads by exact keyword match)

The default value is NO.

DAILY_BUDGET_ALLOWED

This setting is no longer relevant. Always returns YES.

ENABLE_AREA_OF_INTEREST_TARGETING

Enable area of interest targeting (enhanced geographical targeting).

The default value is YES.

ENABLE_COMPANY_INFO

When serving ads on Yandex Maps, add company information from Yandex Business Directory to the ad.

The default value is YES.

ENABLE_EXTENDED_AD_TITLE

Enable inserting part of the ad text in the title (see Extended Ad Title in ads in the Help for Yandex Direct).

The default value is YES.

ENABLE_SITE_MONITORING

Stop impressions when the site is unavailable (see Site monitoring in Yandex Direct Help).

The default value is NO.

EXCLUDE_PAUSED_COMPETING_ADS

When calculating forecasted bids, ignore bids in competitors' ads that are paused in accordance with time targeting.

The default value is NO.

MAINTAIN_NETWORK_CPC

Keep the average CPC in ad networks lower than the average CPC in search results.

This setting is only used for the HIGHEST_POSITION search strategy and the NETWORK_DEFAULT strategy in ad networks. For all other strategies, this setting is not used and the passed value is ignored.

The default value is YES.

REQUIRE_SERVICING

Switch the campaign to being handled by a personal manager.

If the user doesn't have any campaigns handled by a manager, you can only set the value to NO. Trying to set it to YES will automatically change it to NO and trigger a warning. The default value is NO.

If the user already has at least one campaign handled by a manager, you can set the value to either YES or NO. The default value is YES. You can't change the value from YES to NO.

SHARED_ACCOUNT_ENABLED

The shared account is enabled.

ALTERNATIVE_TEXTS_ENABLED

Optimize ad texts for queries. See Optimization of ad texts for search queries in Yandex Direct Help.