Campaign settings (Option parameter)

Setting name

Description

ADD_METRICA_TAG

Automatically add the yclid tag with a unique click ID to the ad link. Use this tag to more accurately track the performance of your campaigns in Yandex Metrica (see Yandex Metrica: evaluate your promotion performance in Yandex Direct Help).

The default value is YES.

ADD_OPENSTAT_TAG

Append an OpenStat tag to the landing page URL when a user clicks the ad.

The default value is NO.

ADD_TO_FAVORITES

Add the campaign to your favorites, in order to filter by it in the web interface.

The default value is NO.

CAMPAIGN_EXACT_PHRASE_MATCHING_ENABLED

Enables exact keyword matching inside the campaign (see Selecting ads by exact keyword matchSelecting ads by exact keyword match)

The default value is NO.

DAILY_BUDGET_ALLOWED

This setting is no longer relevant. Always returns YES.

ENABLE_AREA_OF_INTEREST_TARGETING

Enable area of interest targeting (enhanced geographical targeting).

The default value is YES.

ENABLE_COMPANY_INFO

When serving ads on Yandex Maps, add company information from Yandex Business Directory to the ad.

The default value is YES.

ENABLE_EXTENDED_AD_TITLE

Enable inserting part of the ad text in the title (see Extended Ad Title in adsExtended Ad Title in ads in the Help for Yandex Direct).

The default value is YES.

ENABLE_SITE_MONITORING

Stop impressions when the site is unavailable (see Мониторинг сайтаSite monitoring in Yandex Direct Help).

The default value is NO.

EXCLUDE_PAUSED_COMPETING_ADS

When calculating forecasted bids, ignore bids in competitors' ads that are paused in accordance with time targeting.

The default value is NO.

MAINTAIN_NETWORK_CPC

Keep the average CPC in ad networks lower than the average CPC in search results.

This setting is only used for the HIGHEST_POSITION search strategy and the NETWORK_DEFAULT strategy in ad networks. For all other strategies, this setting is not used and the passed value is ignored.

The default value is YES.

REQUIRE_SERVICING

Switch the campaign to being handled by a personal manager.

If the user doesn't have any campaigns handled by a manager, you can only set the value to NO. Trying to set it to YES will automatically change it to NO and trigger a warning. The default value is NO.

If the user already has at least one campaign handled by a manager, you can set the value to either YES or NO. The default value is YES. You can't change the value from YES to NO.

SHARED_ACCOUNT_ENABLED

The shared account is enabled.

ALTERNATIVE_TEXTS_ENABLED

Optimize ad texts for queries. See Optimization of ad texts for search queries in Yandex Direct Help.