Filter — targeting criteria for smart banners (SmartAdTarget)

Use the SmartAdTargets service for managing filters.

The filter can only be added to a SMART_AD_GROUP type of ad group.

Maximum of 50 filters per group.

There are two types of selection:

• ITEMS_ALL — “Select all”.

  Smart banners are generated for all product offers from the feed.

• ITEMS_SUBSET — “A group of pages”.

  The filter contains up to 10 selection rules. Smart banners are generated only for those product offers that meet all the selection rules at the same time.

A rule for page selection consists of three parameters:

• Operand — The feed field.
• Operator — The comparison operator.
• Arguments — An array of values to compare the field value in the feed with.

For a description of the fields for each type of feed, see Configuring filters in the Help for Yandex Direct.

The compatibility of feed fields and operators depends on the feed:

Retail sales, other business: Yandex Market feed

Feed field	Operators	Restrictions on values
categoryId	GREATER_THAN, LESS_THAN	One number
	EQUALS_ANY	Up to 20,000 numbers
	RANGE	Max 10 ranges. See example.
id	GREATER_THAN, LESS_THAN	One number
	EQUALS_ANY	Max 50 numbers
	RANGE	Max 10 ranges. See example.
market_category typePrefix vendor	CONTAINS_ANY, NOT_CONTAINS_ALL	Max 50 lines, max 175 characters per line
	EXISTS	Pass the value 1
description model name	CONTAINS_ANY, NOT_CONTAINS_ALL	Max 50 lines, max 175 characters per line
url	EQUALS,CONTAINS_ANY, NOT_CONTAINS_ALL	Max 50 lines, max 175 characters per line
oldprice price	GREATER_THAN, LESS_THAN	Single number, up to 2 decimal places
	EQUALS_ANY	Max 50 numbers, up to 2 decimal places
	RANGE	Max 10 ranges, up to 2 decimal places. See the example.
	EXISTS	Pass the value 1
adult manufacturer_warranty pickup store	EQUALS_ANY	Acceptable values: 0 1
	EXISTS	Pass the value 1
age	EQUALS_ANY	Acceptable values: integer from 0 to 12, 16, or 18.
	EXISTS	Pass the value 1

Feed field	Operators	Restrictions on values
categoryId	GREATER_THAN, LESS_THAN	One number
	EQUALS_ANY	Up to 20,000 numbers
	RANGE	Max 10 ranges. See example.
id	GREATER_THAN, LESS_THAN	One number
	EQUALS_ANY	Max 50 numbers
	RANGE	Max 10 ranges. See example.
market_category typePrefix vendor	CONTAINS_ANY, NOT_CONTAINS_ALL	Max 50 lines, max 175 characters per line
	EXISTS	Pass the value 1
description model name	CONTAINS_ANY, NOT_CONTAINS_ALL	Max 50 lines, max 175 characters per line
url	EQUALS,CONTAINS_ANY, NOT_CONTAINS_ALL	Max 50 lines, max 175 characters per line
oldprice price	GREATER_THAN, LESS_THAN	Single number, up to 2 decimal places
	EQUALS_ANY	Max 50 numbers, up to 2 decimal places
	RANGE	Max 10 ranges, up to 2 decimal places. See the example.
	EXISTS	Pass the value 1
adult manufacturer_warranty pickup store	EQUALS_ANY	Acceptable values: 0 1
	EXISTS	Pass the value 1
age	EQUALS_ANY	Acceptable values: integer from 0 to 12, 16, or 18.
	EXISTS	Pass the value 1

Hotels: Google Ads "Hotels and rentals" feed

Feed field	Operators	Restrictions on values
Rsis	GREATER_THAN, LESS_THAN	Single number, up to 2 decimal places
	EQUALS_ANY	Max 50 numbers, up to 2 decimal places
	RANGE	Max 10 ranges, up to 2 decimal places. See the example.
Description max_score name location url	CONTAINS_ANY, NOT_CONTAINS_ALL	Max 50 lines, max 175 characters per line
class	EQUALS_ANY	Acceptable values: 1 2 3 4 5
	EXISTS	Pass the value 1
OfferID Score	GREATER_THAN, LESS_THAN	Single integer
	EQUALS_ANY	Max 50 integers
	RANGE	Max 10 ranges or integers. See the example.

Feed field	Operators	Restrictions on values
Rsis	GREATER_THAN, LESS_THAN	Single number, up to 2 decimal places
	EQUALS_ANY	Max 50 numbers, up to 2 decimal places
	RANGE	Max 10 ranges, up to 2 decimal places. See the example.
Description max_score name location url	CONTAINS_ANY, NOT_CONTAINS_ALL	Max 50 lines, max 175 characters per line
class	EQUALS_ANY	Acceptable values: 1 2 3 4 5
	EXISTS	Pass the value 1
OfferID Score