Autotargeting
You can use autotargeting technology to serve ads without configuring keywords. The ad text and the landing page are matched to the search query, the user's interests, or the site content where it is served. For more information, see Autotargeting in the Help for Yandex.Direct.
The autotargeting criteria are the same as for a keyword and have the same parameters (except that you can't edit the phrase).
Autotargeting can be used in TEXT_AD_GROUP and MOBILE_APP_AD_GROUP types of ad groups.
Add
Use the Keywords.add method to add autotargeting to an ad group. To do this, specify the special value ---autotargeting in the Keyword
parameter.
You can only add one autotargeting to an ad group. If you try to add multiple autotargetings to the same group in the same request, an error is returned for each of the autotargetings. If you try to add autotargeting to an ad group that already has an autotargeting, it returns a warning and the parameters of the existing autotargeting do not change.
Edit
Set the bid
Use the KeywordBids.set method to set the bid and priority for autotargeting.
When changing bids for all the keywords in an ad group or campaign, the KeywordBids.setAuto method may affect the autotargeting bid. The method doesn't support setting the bid for autotargeting separately.
Pause, start, delete
Get
Use the Keywords.get method to get the same parameters for autotargeting as for a keyword. The value ---autotargeting is returned in the Keyword
parameter.
Use the KeywordBids.get method to get the same parameters for the autotargeting as for a keyword, except Search.AuctionBids and Network.Coverage.
Statistics
Use the Reports service to get statistics on impressions and clicks for autotargeting. Autotargeting parameters are output to the following report fields:
Field | Value |
---|---|
Criteria, Criterion | ---autotargeting |
CriteriaId, CriterionId | ID of the autotargeting. |
CriteriaType | AUTOTARGETING |
Field | Value |
---|---|
Criteria, Criterion | ---autotargeting |
CriteriaId, CriterionId | ID of the autotargeting. |
CriteriaType | AUTOTARGETING |
To select data only for autotargeting, filter by CriteriaType:
<Filter>
<Field>CriteriaType</Field>
<Operator>EQUALS</Operator>
<Values>AUTOTARGETING</Values>
</Filter>