Campaign

The object contains information about an ad campaign, parameters for impressions, and abbreviated statistics.

A campaign has an identifier, CampaignID. It is returned when creating a campaign using the CreateOrUpdateCampaign method, and is used for getting parameters in the GetCampaignsParams method.

The following structure shows the minimal set of campaign parameters.

Следующая структура показывает минимальный состав параметров кампании.

params = {
   "CampaignID": (int),
   "Login": (string),
   "Name": (string),
   "FIO": (string),
   "Strategy":{
      "StrategyName": (string)
   },
   "EmailNotification":{
      "Email": (string),
      "SendWarn": (string),
      "WarnPlaceInterval": (int),
      "MoneyWarningValue": (int),
      "SendAccNews": (string)
   },
}

There are additional parameters provided for campaigns, which are described below. A full list of parameters is given in the response for the GetCampaignsParams method. You can also get the main campaign parameters using the methods GetCampaignsList and GetCampaignsListFilter.

General data

The Name, FIO and Login parameters contain the campaign name and information about its owner, and the StartDate parameter contains the campaign start date.

The ManagerName and AgencyName parameters are filled in automatically after a campaign is created.

Campaign statistics

The Rest and Sum parameters contain financial indicators for the campaign (they are also returned by the GetBalance method). The SumAvailableForTransfer parameter specifies the amount available for transferring.

The Shows and Clicks parameters contain abbreviated campaign statistics.

Status and state

The Status parameter describes the current state of the campaign in human-readable format.

The StatusModerate parameter shows the result of moderation. A campaign is considered as having passed moderation if the moderator approved at least one of the ads. After passing moderation, funds can be transferred to the campaign balance and an invoice can be generated (see Financial transactions).

The StatusShow parameter contains the status for displaying ads, which can be switched. The IsActive parameter indicates the actual state for impressions, and changes automatically. In addition, the beginning of impressions is indicated by the StatusActivating parameter.

An inactive campaign can be moved to the archive. This changes the value of the StatusArchive parameter. It may take up to several minutes to archive large campaigns that have many ads and keywords. During this time, the parameter has the “Pending” value.

Targeting

Targeting defines conditions for showing ads. The configuration of these conditions involves campaigns, ads, and keywords, and is described in the section Targeting.

Strategies for managing bids

Ads are selected for impressions based on an auction. When setting up ads, the advertisers make bids. An ad is displayed if the bid is higher than competing bids and also higher than the minimum price set by Yandex Direct.

You can make bids manually for keywords, or use automatic bid management strategies.

Setting a daily budget

The daily budget can only be set up for campaigns with manual display strategies.

The optional DayBudget structure contains the Amount and SpendMode parameters.

To reset the daily budget, set the Amount parameter to 0. The daily budget is also reset when the strategy is changed to an automatic strategy.

Notifications

The mandatory structure EmailNotification contains the parameters Email, SendWarn, WarnPlaceInterval, MoneyWarningValue, and SendAccNews.

The optional structure SmsNotification contains the parameters MetricaSms, ModerateResultSms, MoneyInSms, MoneyOutSms, SmsTimeFrom, and SmsTimeTo.

If the advertiser has the shared account enabled, the parameters MoneyInSMS, MoneyOutSMS, and MoneyWarningValue are parameters of the shared account, not the campaign.

Others

Use the StatusOpenStat parameter to turn on a feature that adds a tag in OpenStat format to links to the advertiser's website.