Types of strategies

Strategy type

Name

AVERAGE_CPA

"Optimize conversions", maintain the average CPA

See the descriptiondescription in the Help for Yandex Direct.

AVERAGE_CPA_PER_CAMPAIGN

"Optimize number of conversions" with per-campaign CPA

See the descriptiondescription in the Help for Yandex Direct.

AVERAGE_CPA_PER_FILTER

"Optimize number of conversions" with per-filter CPA

See the descriptiondescription in the Help for Yandex Direct.

AVERAGE_CPC

"Optimize clicks" limited by average CPC

See the descriptiondescription in the Help for Yandex Direct.

AVERAGE_CPC_PER_CAMPAIGN

"Optimize number of clicks" with per-campaign CPC

See the descriptiondescription in the Help for Yandex Direct.

AVERAGE_CPC_PER_FILTER

"Optimize number of clicks" with per-filter CPC

See the descriptiondescription in the Help for Yandex Direct.

AVERAGE_CPI

"Optimize number of app installations", maintain the average CPI

See the descriptiondescription in the Help for Yandex Direct.

AVERAGE_ROI

"Optimize ROI"

See the descriptiondescription in the Help for Yandex Direct.

AVERAGE_CRR

"Optimize cost revenue ratio"

See the descriptiondescription in the Help for Yandex Direct.

CP_AVERAGE_CPV

"Maximum video views", custom period

See the descriptiondescription in the Help for Yandex Direct.

CP_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS

"Lower cost for repeat impressions", custom period

See the descriptiondescription in the Help for Yandex Direct.

CP_MAXIMUM_IMPRESSIONS

"Maximum impressions at a minimum cost", custom period

See the descriptiondescription in the Help for Yandex Direct.

HIGHEST_POSITION

"Manual bid management with optimization"

See the descriptiondescription in the Help for Yandex Direct.

MANUAL_CPM

"Manual bid management" (for display campaigns)

See the descriptiondescription in the Help for Yandex Direct.

MAXIMUM_COVERAGE

"Manual bid management with optimization" using separate bid management for Yandex Search and ad networks

See the descriptiondescription in the Help for Yandex Direct.

NETWORK_DEFAULT

Settings for impressions in ad networks based on the settings for search

PAY_FOR_CONVERSION

Optimize conversions, pay per conversion (for “Text & Image Ads” and “Dynamic ads” campaigns)

See the descriptiondescription in the Help for Yandex Direct.

PAY_FOR_CONVERSION_CRR

"Optimize cost revenue ratio", pay per conversion

See the descriptiondescription in the Help for Yandex Direct.

PAY_FOR_CONVERSION_PER_CAMPAIGN

"Optimize number of conversions", pay per conversion (for "Smart banners" campaigns)

See the descriptiondescription in the Help for Yandex Direct.

PAY_FOR_CONVERSION_PER_FILTER

"Optimize number of conversions", pay per conversion for each filter (for "Smart banners" campaigns)

See the descriptiondescription in the Help for Yandex Direct.

PAY_FOR_INSTALL

"Optimize conversions", pay per install

See the descriptiondescription in the Help for Yandex Direct.

SERVING_OFF

Displays are disabled

UNKNOWN

Reserved for strategies that are not supported in this version of the API.

WB_AVERAGE_CPV

"Maximum video views", weekly

See the descriptiondescription in the Help for Yandex Direct.

WB_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS

"Lower cost for repeat impressions", weekly

See the descriptiondescription in the Help for Yandex Direct.

WB_MAXIMUM_APP_INSTALLS

"Optimize number of app installations" without specifying the average CPI

See the descriptiondescription in the Help for Yandex Direct.

WB_MAXIMUM_CLICKS

“Optimize clicks”, limited by weekly budget

See the descriptiondescription in the Help for Yandex Direct.

WB_MAXIMUM_CONVERSION_RATE

"Optimize conversions" without specifying the average CPA

See the descriptiondescription in the Help for Yandex Direct.

WB_MAXIMUM_IMPRESSIONS

"Maximum impressions at a minimum cost", weekly

See the descriptiondescription in the Help for Yandex Direct.

WEEKLY_CLICK_PACKAGE

"Optimize clicks", limited by click package

See the descriptiondescription in the Help for Yandex Direct.