Creating a tracker

Attention. You can only create a tracker after you integrate the AppMetrica SDK. For more information, see Installation and initialization.

This section explains the steps for creating a tracker and getting the tracking URL. It is used in advertising campaigns to track installations and app openings.

  1. Step 1. Fill in the campaign details
  2. Step 2. Configure a SmartLink
  3. Step 3. (Optional) Configure attribution
  4. Step 4. (Optional) Configure postbacks
  5. Step 5. Save changes and test the tracker
  6. Step 6. Use the created tracking link

Step 1. Fill in the campaign details

  1. In the AppMetrica interface, go to Trackers.

  2. In the top-left corner, click Create a tracker.
  3. In the Campaign details block fill in all fields:
    • This is remarketing campaign — Flag indicating that the tracker is being created for a remarketing campaign.

      For more information, see Creating a remarketing tracker.

    • Tracker name — A name for the tracker. After being created, the tracker is available in the list with the specified name.
    • Application — The application the tracker is being created for.
    • Partner — The media source to attribute clicks, installs, and conversions to.

      If the media source isn't in the list, you can add it. After being added, the new source will be saved in the list.

      Note. Once the tracker has been created, you can't change the media source in the settings.

Step 2. Configure a SmartLink

Attention. To track Google Ads campaigns, create a link to AppMetrica. For more information, see Tracking Google Ads campaigns.

Available fields:

  • Platform — The target platform: Android, iOS, Windows, or Fallback.

    Use Fallback to create a destination URL for all other types of traffic. For example, you could send the user to a promo page if they clicked on the link from a desktop PC (or another non-mobile device).

    Note. You can select only one Fallback platform. Then all users are sent to the specified destination link.
  • De