Creating a remarketing tracker

Attention. You can only create a tracker after you integrate the AppMetrica SDK. For more information, see Installation and initialization.

This section explains the steps for creating a tracker for a remarketing campaign.

AppMetrica uses a remarketing tracker to track user re-engagement and new installations. The results of the remarketing campaign are available in the Remarketing report.

Note. You can configure Yandex.Direct ad campaign targeting by AppMetrica segments. To do this, save a segment in AppMetrica and add it to