User Acquisition

The User Acquisition report displays statistics on app install sources. You can select specific users for the report using segmentation.

Report period

The User Acquisition report works with user cohorts: when you select the report period it displays installations of this period, but all metrics of the specified user cohort are displayed since the app installed (not only in the specified period).

To set the report period, use the drop-down element . The selected time interval can be grouped by hours, days, weeks, or months.

Dimensions and metrics

The report contains metrics grouped into groupings.

To set up groupings and metrics:

  1. Click the button.
  2. In the window that opens, add the groupings and metrics to base the report on.
  3. Configure the order of metrics and groupings.

    The order of metrics determines the order of columns, the order of groupings determines the nesting of rows in the table.

The list of available groupings and metrics:

Dimensions Metrics
  • Sources
    • Partners
    • Trackers
    • Tracker parameters
  • Audience
    • Operating system
    • OS version
    • Gender
    • Age
  • Geography
    • Continent
    • Country
    • District
    • Region area
    • City
    • City size
  • Installations