User Acquisition

The User Acquisition report displays statistics on app install sources. You can select specific users for the report using segmentation.

Report period

The User Acquisition report works with user cohorts: when you select the report period it displays installations of this period, but all metrics of the specified user cohort are displayed since the app installed (not only in the specified period).

To set the report period, use the drop-down element . The selected time interval can be grouped by hours, days, weeks, or months.

Dimensions and metrics

The report contains metrics grouped into groupings.

To set up groupings and metrics:

  1. Click the button.
  2. In the window that opens, add the groupings and metrics to base the report on.
  3. Configure the order of metrics and groupings.

    The order of metrics determines the order of columns, the order of groupings determines the nesting of rows in the table.

The list of available groupings and metrics:

Dimensions Metrics
  • Sources
    • Partners
    • Trackers
    • Tracker parameters
  • Audience
    • Operating system
    • OS version
    • Gender
    • Age
  • Geography
    • Continent
    • Country
    • District
    • Region area
    • City
    • City size
  • Installations

Data export

You can export data by choosing an item from the Export dropdown list above the chart. The data is exported based on the selected report settings: segmentation, grouping, and time period.

The dropdown list contains the following elements:

  • Export as CSV — Exports the data from the table in the CSV format.
  • Chart as PNG — Exports the chart image in the PNG format.
  • Chart as CSV — Exports the data from the chart in the CSV format.