Introduction

Adfox is a technology platform for managing website ads, collecting statistics, and analyzing the effectiveness of ad campaigns.

You can use the Adfox API to create ad campaigns on the Adfox platform, monitor campaign progress, and select the target audience for serving ads.

The Adfox API supports ad labeling:

• Work with counterparties and designate a counterparty as the site owner.
• Manage contracts.
• Set up labeling at the campaign (flight) and banner levels.

The system provides you access to many different reports for evaluating ad performance using indicators that show how ads are distributed on placements, their CTR, and the unique audience viewing the ads.

This is the API guide. It describes the request parameters and the established response format. It also provides examples of API responses and explains the response parameters.

The document is aimed at developers of CMS and apps for ad management and ad campaign performance analysis.

To learn more about the service terminology and principles, go to the Adfox documentation.