Yandex Unveils Yandex.Radar, a Search Traffic and Browser Usage Analytics Tool
MOSCOW and AMSTERDAM, Netherlands, July 25, 2017 (GLOBE NEWSWIRE) -- Yandex N.V. (NASDAQ:YNDX), one of Europe's largest internet companies and the leading search provider in Russia, announced today that Yandex.Metrica, Russia's leading web analytics platform, is launching Yandex.Radar, a new tool designed to monitor search traffic and browser usage.
Yandex.Radar provides advertisers, webmasters, analysts, and other internet marketing professionals with current and historical data for search and browser usage share for Russia, Belarus, Kazakhstan and Turkey.
The data can be broken down by type of operating system or device. For example, one can see search market share on mobile versus desktop web, or share of browsers on Android versus on iOS.
Yandex.Radar uses anonymized data from Yandex.Metrica. Yandex.Metrica has the largest coverage among web analytics platforms in Russia and CIS states (Ruward:Track), and the second most popular web analytics tool in the world (W3Techs). We estimate that Yandex.Metrica traffic coverage on Russian market is approximately 78%.
"Our goal is to provide accurate data for search and browser shares. Over time, we hope to further broaden the scope and geographic coverage of Yandex.Radar," says Victor Tarnavsky, head of Yandex.Metrica.
Yandex.Metrica is a free comprehensive web analytics tool designed to help publishers understand their online audiences and drive the growth of their businesses. Yandex.Metrica monitors website traffic, analyzes website visitor behaviour and measures advertising performance. Installed on over 8 million websites, Yandex.Metrica is one of the leading web analytics solutions in the world.
Yandex (NASDAQ:YNDX) is a technology company that builds intelligent products and services powered by machine learning. Our goal is to help consumers and businesses better navigate the online and offline world. Since 1997, we have delivered world-class, locally relevant search and information services. Additionally, we have developed leading on-demand transportation services, navigation products, and other mobile applications for millions of consumers across the globe. Yandex, which has 17 offices worldwide, has been listed on the NASDAQ since 2011.
Phone: +7 495 974-3538
Ochir Mandzhikov, Asya Melkumova
Phone: +7 495 739-7000