Yandex Launches Geo-Targeted Advertising in Ukraine
Internet, April 15, 2011. Yandex offers its advertising clients in Ukraine a new product: priority placement in Spravochnik, the company’s business directory. Using this opportunity, business owners can attract the attention of the online public to their business.
Yandex’s search engine in Ukraine returns results to hundreds of thousands of business search queries monthly by showing the business’ exact geographic location. Priority placement allows companies to highlight their location on Yandex.Maps and to add a promotional text to their standard business or trade description. In addition, the business’ ad may have a priority placement in search results displayed next to the map. So, a clothing store in Odessa or a tyre repair shop in Kiev using the priority placement option available in Spravochnik is likely to see its ads in priority position on Yandex.Maps.
Priority placement (or geo-targeted advertising) is ideal for small businesses who do not have the need for large-scale advertising campaigns covering the whole nation or even a city. A shoe repair shop or a beauty salon, for instance, catering for the neighborhood would rather advertise its services locally. Using geo-targeted advertising, small companies like these can stand out from the competition and attract clients.
Searching for details of businesses online has become increasingly more popular than using printed directories. Currently, Spravochnik contains hundreds of thousands of Ukrainian companies featured on Yandex’s search results pages, as well as on the company's mapping service Yandex.Maps. According to Gemius, as of January 2011, the Yandex search engine in Ukraine attracts over 4.6 million users monthly, while the monthly audience of Yandex.Maps in Ukraine is approximately one million.
To make a priority placement order in Spravochnik, advertisers can contact the sales departments at Yandex.Ukraine or one of the company’s partners in Ukraine: Yellow Pages Kiev, Golden Pages Kharkiv, Golden Pages Donetsk and Donetsk region, Business Zakarpattia and Golden Pages Rivne. Advertisers can also place their orders online at http://sprav.yandex.ua/pr/. Geo-targeted advertising packages have a fixed price in hryvnias and run for specific periods of time.
Vladimir Isaev, Ochir Mandzhikov
Phone: +7 495 739-7000