Yandex Search Can Read Mind
Internet, December 15, 2010. Russia's leading search engine Yandex has developed and launched a new search technology, Spectrum. It allows to infer implicit queries and return matching search results. So, a user's search query [beethoven] retrieves both the composer's biography and his music along with the film Beethoven.
Spectrum is based on query statistics. The system analyses users' searches and identifies objects like personal names, films or cars. Each object is then classified into one or more categories, e.g. 'film', 'car', 'medicine'. For each category there is a range of search intents. So, the 'product' category will have search intents such as buy something or read customer reviews.
Performing a search for a user query with many potential meanings, Yandex's engine chooses the category and the range of potential user intents for this query. Based on this information, Spectrum returns results that match user's expectations as close as possible. Proportions of the search results responding to different user intents are based on the user demand for these results. So, if the majority of users searching for [gone with the wind] expect to find a film, the majority of search results will be about the film, not the book.
As users' interests and intents tend to change, the system performs query analysis several times a week. Using the power of over a thousand processor cores, each time Spectrum analyses about five billion search queries.
Yandex is Russia's largest search engine and a leading Russian internet and technology company. Its mission is to answer any questions web users may have. The company provides easy access to the wealth of local, national and international information through its search and a portal with dozens of free online services. Yandex's websites attract a monthly audience of more than 53 million users from all over the world (comScore, October 2010). Yandex ranks 7th in Top 10 search properties worldwide (comScore, January 2010).
Vladimir Isaev, Ochir Mandzhikov
Phone: +7 495 739-7000