Yandex School of Data Analysis
Yandex opened the School of Data Analysis, providing free two-year courses to prepare specialists in data analysis and information retrieval. At first the school ran courses only in Moscow, but later it opened branches in Novosibirsk, Yekaterinburg, Minsk and Kiev. The school’s main task is to support the academic environment necessary for the development of technology.
Yandex.Metrica first appeared in Yandex.Direct, as an instrument to help advertisers track the efficacy of their advertising. Installing a Yandex.Metrica meter on a site allowed its owner to find out the depth of visits, conversion rates and the cost of attracting a client. A year later it became a separate service, available to all, not only advertisers in Yandex.Direct.
In 2007, local traffic in Russia’s regions was cheaper than federal, so Yandex began its Local Network program. The company set up its equipment in the regions and rented out dedicated channels, allowing people to use Yandex services at local tariff rates.
Two new services were launched — Yandex.Fotki and Ya.ru. A mobile Yandex.Maps app was also released, including search for addresses and organisations and a traffic map. Yandex.Mail became available in a PDA version.
A quarter of Russia’s population were internet users, and the monthly audience was 26 million people.